bigresearch
Study: Politicians Should Use New Media To Reach Voters
ADOTAS — Politicians discovered the persuasive, viral power of new media eons ago, and now they’ve found that new media can also be a cost-effective, smart alternative to pricey TV spots, a recent analysis from BIGResearch found. Politicians should focus on siphoning ad dollars away from traditional outlets toward online and [...] more...
Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers
ADOTAS — Sponsored links disproportionately affect younger web surfers and those who are about to make big changes in their life, according to a BIGresearch analysis. The consumer intelligence firm’s Simultaneous Media Survey showed that 9% of respondent are “greatly influenced” by sponsored links when searching for products online. Those who [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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