big-fuel
Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog
ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media [...] more...
Off-Duty: Adotas Throws a Serious Shindig at Cipriani
ADOTAS – To launch our new event and party section Off-Duty, Adotas was forced to show it knew how to judge a good time because it could throw one. Sponsored by 24/7 Real Media, TRAFFIQ, Adometry and Big Fuel — and put together with a great assistance from Max Ramirez of Digital Media Events [...] more...
Wanna Chat During Ad Week? I’ll Be at Adotas Off-Duty
ADOTAS – Oh hell — it’s Advertising Week NYC already? My god, what will I wear to the countless events being thrown across the Big Apple? I mean, I can’t show up to the Open RTB event wearing the same band t-shirt I sported at the IAB MIXX Conference… Does Mogwai for IAB, [...] more...
Quick Hits: Big Fuel, OTA, MediaBank and More
ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email [...] more...
Welcome to the world of Me-Cast
ADOTAS — Once upon a time we lived in a world of “Broad-cast”. But those days are over. The world of “Broad-cast” was followed by “Narrow-cast” with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was. The new mantra for today [...] more...
Big Fuel: First came story, now the online video strategy
ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story. Now you have hit all the important points, element of surprise, thrown in a few laughs, some subtle sex appeal, and now you [...] more...
Big Fuel reaches for engagement
ADOTAS — Advertisers want performance-driven models. Recently, Coke unveiled its own value-based compensation that some want to make an industry standard. The problem, especially with social media, is that it’s difficult to create performance standards with the old models. So companies, like Big Fuel, which calls itself a consumer engagement agency, are [...] more...
Flutter, nano-microblogging, takes on lazy Twitterati
ADOTAS – MySpace axe, Google, New York Times, blog pay stats hilarious and a Twitter challenge (sortof). News Corp to replace MySpace CEO and cofounder Chris DeWolfe. (Techcrunch) Google Set To Change Ranking Algorithm. (WebproNews) NYTimes.com scraping the ad bottom for pennies. (SIA) WSJ says bloggers who reach 100,000 uniques a month can earn [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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