big-data



Acxiom Releases Survey of Big Data and Little Data

Written on
May 27th 2015
Author
Adotas

Addressable TV, social media, mobile location, are just a few of the unprecedented number of channels generating marketing data and contributing to data fragmentation. Despite this, consumers expect the brands they engage with to recognize them over time, and across devices. That’s why these days brands need to build ... more...

Facebook Launches Topic Data

Written on
May 13th 2015
Author
Adotas

Facebook announced the release of a new tool called Topic Data that’s the result of a partnership with DataSift, a data analytics company that’s got cloud computing platforms for social media networks. Now Facebook will be able to share more data with marketers. But it is only in a testing ... more...

An Intelligent Content Engine: The Release of Lyris Predictive Personalization

Written on
March 26th 2015
Author
Adotas

At the Digiday Publishing Summit, Lyris announced the release of Lyris Predictive Personalization, the first intelligent content engine for publishers that combines machine learning with digital messaging automation to deliver contextually personalized content to individual subscribers. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases ... more...

Guess Who’s Delivering Geo-Behavioral Data With Real-Time Auction Analytics

Written on
February 6th 2015
Author
Adotas

Metamarkets, the leader in analytics for programmatic marketing, today announced its first data partnership with Factual, the leading platform for location-based audience data. The companies are integrating Factual’s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign ... more...

Why 2015 Is The Year For Mobile Advertising

Written on
January 26th 2015
Author
Chris Cagle

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, ... more...

Understanding The Structure of Big Data

Written on
January 16th 2015
Author
David F. Giannetto

To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount of ... more...

Understanding What Is Behind The Rise of Big Data

Written on
December 18th 2014
Author
Peter Koeppel

As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this burgeoning ... more...

Why 2015 Will Be The Year of Big Data for B2B Marketers

Written on
November 20th 2014
Author
Erik Matlick

These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both the ... more...

How to Data Mash For Some Frighteningly Accurate Results

Written on
October 30th 2014
Author
Katrin Ribant

We’re entering what looks to be a promising holiday shopping season this year, and, as you can surely tell by looking in store windows, it’s starting earlier and earlier. Halloween, traditionally having served as a barometer for what might happen over Black Friday and Christmas, is growing in importance and ... more...

eXelate Introduces B2BX Data-as-a-Service To Power Digital Marketing Outreach

Written on
September 4th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, ... more...