big-data
Preview: What’s Happening at Internet Week New York 2013
ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] more...
Disrupt NY 2013: Introducing Enigma, the Google for Public Data
ADOTAS — There’s a sea of vital public data out there just waiting to be accessed, but currently, most people have no idea how to tap into it. Today at TechCrunch Disrupt in New York, one company stood out from the pack during the 10-minute company pitch session in front [...] more...
What is Big Data? It’s All About ‘Individual Actionability’
ADOTAS — There’s been a lot written lately about what Big Data means. Some have linked the concept to data volumes (even though there have always been huge data sets) while others have suggested it describes a less-structured storage approach (even though there have always been more flexible data models). [...] more...
Visual Content is King: Social Video Takes Center Stage
ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the [...] more...
AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY
ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and [...] more...
BlueKai Enters the CPG Market, Partners With IRI
CHICAGO and LAS VEGAS. April 16, 2013 (ADOTAS) – Information Resources, Inc. (IRI), a leading provider of innovative solutions and services for CPG and retail and over-the-counter healthcare companies, has joined forces with BlueKai, a leading complete enterprise data activation platform. The collaboration has resulted in a new direct-to-consumer digital [...] more...
Play Ball! BlueKai Adds Major League Baseball Advanced Media to DMP Lineup
CUPERTINO, CALIF, April 11, 2013 (ADOTAS) – Just in time for the opening of the 2013 baseball season, BlueKai, the end-to-end SaaS solution for data management, analysis and activation, today announced a partnership with MLB Advanced Media, the interactive media and Internet company of Major League Baseball. As part of the [...] more...
Marketing Big Data to the C-Suite
ADOTAS – The Challenge: Create a brand-driven experience for Acxiom® (NASDAQ: ACXM), one of the nation’s leading enterprise data, analytics and software-as-a-service companies, to communicate the company’s leading technologies in a creative way to their top customers at an invitation-only client forum. The Solution: Acxiom tapped leading brand strategy firm, Protagonist, to [...] more...
New eXelate Data Optimization Service Creates More Effective Smart Data Pools
The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing [...] more...
Leveraging Search Retargeting to Reach your Target Customers
In the current age of the Internet, search is still the behemoth, the channel we cannot live without, accounting for roughly 50% of online ad spend. While search sites do undoubtedly serve as the predominant online aggregation point for consumer purchase-intent data for marketers, consumers spend a very small proportion [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders to [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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