big-data



How Big Data Stimulates Creative Marketing

Written on
November 3rd 2015
Author
Jessica Hawthorne

Authors Viktor Mayer-Schonberger and Kenneth Cukier say in their book Big Data: A Revolution That Will Transform How We Live, Work, and Think, that Big Data is “about extracting new insights or creating new forms of value in ways that change markets, organizations, the relationship between citizens and governments, and ... more...

Alimama to Launch Big Data Platform Based on Real Audiences

Written on
September 3rd 2015
Author
Adotas

Alimama has held a press conference in Beijing announcing the launch of their “Dharma Sword” — a data-driven brand marketing platform. Amid a fast changing consumption market, Alimama’s Dharma Sword enables brand advertisers to better approach true target audiences as a means to drive successful brand marketing. The Dharma Sword is ... more...

Introducing Findyr – Globally-Sourced, On-Demand Micro Data and Content

Written on
August 13th 2015
Author
Kalia Doner

Findyr, a technology platform that makes it possible for multinationals, marketers, agencies and media companies to request and quickly receive hyper-local micro data and content from regions around the world, has launched. Findyr enables data, information and content requests – sourced from more than 100 countries – to be quickly fulfilled ... more...

Viewability Plus Intent = Genuine Value

Written on
June 3rd 2015
Author
Dennis Syracuse

The search for more and more data about our customers was the ad-tech industry’s primary focus for many years, but these days, data quantity is not our problem; that was last year’s buzzword and has become this years “issue.” Now it’s time to figure out how to ensure the quality ... more...

Acxiom Releases Survey of Big Data and Little Data

Written on
May 27th 2015
Author
Adotas

Addressable TV, social media, mobile location, are just a few of the unprecedented number of channels generating marketing data and contributing to data fragmentation. Despite this, consumers expect the brands they engage with to recognize them over time, and across devices. That’s why these days brands need to build ... more...

Facebook Launches Topic Data

Written on
May 13th 2015
Author
Adotas

Facebook announced the release of a new tool called Topic Data that’s the result of a partnership with DataSift, a data analytics company that’s got cloud computing platforms for social media networks. Now Facebook will be able to share more data with marketers. But it is only in a testing ... more...

An Intelligent Content Engine: The Release of Lyris Predictive Personalization

Written on
March 26th 2015
Author
Adotas

At the Digiday Publishing Summit, Lyris announced the release of Lyris Predictive Personalization, the first intelligent content engine for publishers that combines machine learning with digital messaging automation to deliver contextually personalized content to individual subscribers. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases ... more...

Guess Who’s Delivering Geo-Behavioral Data With Real-Time Auction Analytics

Written on
February 6th 2015
Author
Adotas

Metamarkets, the leader in analytics for programmatic marketing, today announced its first data partnership with Factual, the leading platform for location-based audience data. The companies are integrating Factual’s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign ... more...

Why 2015 Is The Year For Mobile Advertising

Written on
January 26th 2015
Author
Chris Cagle

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, ... more...

Understanding The Structure of Big Data

Written on
January 16th 2015
Author
David F. Giannetto

To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount of ... more...