big-data



Datonics Inks Data Partnerships with GumGum, TwoPointO and Vemba

Written on
July 10th 2014
Author
Press Release

(ADOTAS ) NEW YORK (July 2014) – Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving ... more...

New Sizmek Audience Suite Delivers Unified View of Sizmek Performance Metrics

Written on
July 10th 2014
Author
Press Release

(ADOTAS) New York, NY, July 10, 2014 – Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, ... more...

eXelate Announces Leadership Additions to Drive Global Expansion of Data Platform

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) – eXelate, the leading independent data platform, today announced the addition of senior executives to its management team and Board of Directors who will lend their proven expertise to continue to expand the company’s smart data and smart technology solutions for marketers. The company’s deep ... more...

Pittsburgh-Based Startup Rhiza Closes $3 Million Funding Round

Written on
June 17th 2014
Author
Press Release

PITTSBURGH, June 17, 2014 (ADOTAS) – Rhiza, the leading provider of marketing analytics tools that make Big Data actionable for marketers and salespeople, announced today that it has closed a $3 million Series-A funding round led by Pittsburgh-based Draper Triangle Ventures with participation from Arthur Ventures, and Camp One Ventures. The capital will ... more...

Study: Biz Leaders Don’t Always Have the Guts to Trust Data

Written on
June 6th 2014
Author
Press Release

LONDON and WASHINGTON, D.C., June 6, 2014 (ADOTAS) – While today’s business executives across the world make decisions based on data, they are still pitting this against their intuition, a new report finds. Published today, “Decisive Action: How Businesses Make Decisions and How They Could Do It Better,” authored by the ... more...

PointRoll Launches Innovation Roadshow to Help Advertisers Bring Their ‘What If’ Ideas to Life

Written on
May 23rd 2014
Author
Press Release

LOS ANGELES, May 22, 2014 (ADOTAS) – Digital advertisers have a plethora of channels and tactics to help execute even the loftiest creative ideas, including wearable devices, beacons, and facial recognition technology. With a deep understanding of these tools, creatives who used to daydream about the seemingly impossible can now ... more...

How To Fingerprint Ad Fraud Using Artificial Intelligence

Written on
May 21st 2014
Author
Or Shani

ADOTAS – Digital ad dollars are expected to reach $50 billion in the U.S., and spending on real-time bidding is expected to increase 43.4 percent in 2014. But with the recent study from the Interactive Advertising Bureau (IAB) stating that 36 percent of all Web traffic is fraudulent, advertisers are ... more...

EXCLUSIVE: ‘Data Elite’ Grad Helps Turn Site Comments Into Big Data Gold

Written on
May 20th 2014
Author
Richard L. Tso

ADOTAS – Every entrepreneur remembers the time when they got the call that changed their life. For entrepreneur Patrick Giblin (pictured), it happened about 5 months ago. The competition among tech startups is incredibly fierce, with 3 out of 4 destined to fail, according to research released by Harvard Business School. ... more...

Act Your Age: Why Online Video Buying Should Not Be Like TV

Written on
May 13th 2014
Author
Tyler Greer

ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm demonstrates ... more...

Video Q&A: eXelate CEO Mark Zagorski on Data & Digital Ad Trends

Written on
April 22nd 2014
Author
Adotas

ADOTAS – Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative — all through a Big Data lens. Zagorski has been at the forefront of digital disruption since 1997 when he joined Modem ... more...