big-data



Why 2015 Is The Year For Mobile Advertising

Written on
January 26th 2015
Author
Chris Cagle

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, ... more...

Understanding The Structure of Big Data

Written on
January 16th 2015
Author
David F. Giannetto

To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount of ... more...

Understanding What Is Behind The Rise of Big Data

Written on
December 18th 2014
Author
Peter Koeppel

As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there – and for good reason. Despite some inevitable limitations and the still-newness of this burgeoning ... more...

Why 2015 Will Be The Year of Big Data for B2B Marketers

Written on
November 20th 2014
Author
Erik Matlick

These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both the ... more...

How to Data Mash For Some Frighteningly Accurate Results

Written on
October 30th 2014
Author
Katrin Ribant

We’re entering what looks to be a promising holiday shopping season this year, and, as you can surely tell by looking in store windows, it’s starting earlier and earlier. Halloween, traditionally having served as a barometer for what might happen over Black Friday and Christmas, is growing in importance and ... more...

eXelate Introduces B2BX Data-as-a-Service To Power Digital Marketing Outreach

Written on
September 4th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, ... more...

Is Data the Holy Grail for Mobile Advertising?

Written on
September 1st 2014
Author
Ryan Kirk

Every second of the day mobile devices create copious amounts of actionable data for marketers. These data include call detail records, Short Message Service (SMS) data, and geo-location data. The volume of mobile data and the speed at which it is created continues to increase as the global population increases, ... more...

Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands

Written on
August 27th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY–Aug 27, 2014 – Eyeview, the leading provider of personalized online video advertising solutions, today partners with LiveRamp to leverage data onboarding service capabilities and provide customers of both brands with the ability to create more meaningful interactions with consumers. In partnering with LiveRamp, Eyeview enables customers to ... more...

Nasmedia and Lotame Announce Strategic Partnership

Written on
August 13th 2014
Author
Press Release

(ADOTAS) New York – August 13, 2014 - Lotame, the global independent data management platform (DMP), today announced a strategic partnership with Nasmedia, Korea’s leading digital media agency and media network. Through the exclusive partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher ... more...

Rocket Fuel to Present at Upcoming Investor Conferences

Written on
July 28th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, Calif., July 28, 2014 – Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that members of the senior management team will present to the investment community at the following investor conferences: Pacific Crest Global Technology Leadership Forum Date: Monday, ... more...