big-data



Big Data: Hype or Hope?

Written on
April 7th 2014
Author
Ernie Capobianco

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient alchemists ... more...

Quantcast Adds Advertising Industry Leader Mike Kelly to Board

Written on
April 4th 2014
Author
AdotasWire

SAN FRANCISCO, April 3, 2014 (ADOTAS) — Quantcast, a technology company specialized in real-time advertising and audience measurement, announced today that Mike Kelly, an accomplished executive, industry leader and expert on digital and cross-platform media and advertising, has joined the company’s board of directors. Kelly (pictured) previously served as CEO ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

Data-Driven Creative: Taking Marketing to the Next Level

Written on
March 20th 2014
Author
Guy Atzmon

ADOTAS — Data-driven marketing is nothing new. Marketers have long relied on data to shape their campaigns, from determining which audiences to target and how to segment those audiences, to choosing which channels to tap into to best support sales teams. Data-driven marketing can drive business growth and support specific ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens

Written on
March 6th 2014
Author
AdotasWire

SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big data company that targets audiences in real time without the use of cookies, today announced Spectrum for Video. Spectrum for Video delivers the most relevant video ad placements based on the influence, authority and emotional connection a piece of content creates with ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

4 Important Lessons B2B Marketers Learned in 2013

Written on
March 5th 2014
Author
Erik Matlick

ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data ... more...

eXelate Expands in Israel, Following Year of Company Milestones Including 50 % Growth

Written on
February 24th 2014
Author
AdotasWire

TEL AVIV, February 23, 2014 (ADOTAS)  – eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced plans for additional hires in its Israel office, following a year of stellar accomplishments and major milestones. Founded in Israel in 2007, eXelate grew its research and development team in ... more...

Ex-Apple, Razorfish and Lithium Execs Unite to Take On Big Data Deluge for Marketers

Written on
February 20th 2014
Author
Richard L. Tso

ADOTAS – Data is everywhere. But for marketers, the challenge comes in unifying campaign data across various platforms, reporting standards and automation software suites to distill valuable insights. In much the same way as the travel management company Tripit automates the consolidation of airline travel and hotel details, a new ... more...