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Old-School Vending Machine Staple Goes Digital

Written on
March 11th 2013
Author
Mike Daly

From the “You’re never too old” department, Lance, a CPG company best known for its vending-machine snacks, is marking its 100th birthday by working with its agency, BFG,  on a robust social sharing campaign on Facebook and  Twitter, which launches today. “While other brands rely on traditional advertising with TV and [...] more...

Today’s Burning Question: Lance Armstrong, Oprah and OWN

Written on
January 16th 2013
Author
Mike Daly

Today we posed the following question to our readers via email: “What impact will Oprah’s interview with Lance Armstrong have on her struggling OWN Network?”   Here’s how industry leaders responded: “The Lance Armstrong admission of doping and apology is a godsend to Oprah Winfrey and her network. She is earning millions of [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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