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best_practices



Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field

Written on
March 1st 2007
Author
David Parmet

By now, the concept of “the Long Tail” has been beaten directly into the skull of everyone in the marketing department. Chris Anderson’s book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it’s time to move [...] more...

Marchex Publishes Search Best Practices

Written on
January 30th 2007
Author
Editor

Technology-driven search and media company Marchex, along with subsidiary Traffic Leader, has published a free, 19-page whitepaper detailing best practices for search market retailers. Marchex determined its best practices by looking at large and small online advertisers. The “2007 Search Marketing Insights for Retailers” report includes details on shopping search, SEO [...] more...

PPC Hotline Opens for Advertisers

Written on
October 12th 2006
Author
Editor

Roger Hall of BetterClix.com, a PPC advertising optimization company, has created a hotline for PPC advertisers that gives callers pre-recorded advice on how to improve their PPC ads. The hotline number is (347) 328-8263 (1-DIRECT-82-ME). Advice offered this week encourages advertisers to avoid competing blindly for the top ad spots, [...] more...

SEMPO Launches Initiative for In-House Search Marketers

Written on
October 5th 2006
Author
Editor

The Search Engine Marketing Professional Organization (SEMPO) today announced a new initiative to help search marketers embedded in the corporate world share best practices and swap ideas. SEMPO launched the program after observing the increasing number of businesses that have hired their own in-house search marketers. SEMPO has launched a [...] more...

AzoogleAds Pushing Acceptable Use Policy for Mobile Publishers

Written on
September 19th 2006
Author
Editor

Performance-based marketing company AzoogleAds has adopted a new publisher protection policy for mobile marketing. The mobile Acceptable Use Policy is based on CITA and MMA standards, with additional guidelines set by mobile carriers like Cingular, Verizon, Sprint, and T-Mobile. The policy contains 21 mandates including double opt-in and full-disclosure to [...] more...

Disconnecting the Sales Stereotype: How to Sell without Actually Sounding Like a Salesperson

Written on
July 21st 2006
Author
Ed Golod

Introduction The best salespeople know that selling comes down to relationship building, and doing it very quickly. And since just about everybody resents being in a relationship that feels disingenuous, it’s crucial that you do NOT sound like stereotypical salesperson. Here are several ways to help you avoid coming off like a [...] more...

Audit Your Marketing Excess: A Few Tips to Cut the Fat from Your Marketing Team

Written on
July 5th 2006
Author
Al Berrios

“Our [expletive deleted] is the best out there!!” exhorted the CEO of this entertainment company in his gruff South African accent. “Our [expletive deleted] is so [expletive deleted] good that I’m confident no one’s even [expletive deleted] close to touching it!” In light of such beaming confidence, what [...] more...

ARF Plans Online Advertising Guide

Written on
July 5th 2006
Author
Editor

To bolster the confidence of wary brand marketers, the Advertising Research Foundation is planning to publish a new guide to online advertising. According to a recent report, “The Online Advertising Playbook” will be a 320 page manual that includes case studies and interviews with advertisers, agency executives, research firms, and [...] more...

Tales from the Sales Side

Written on
June 5th 2006
Author
Ron Cummings

“Hello, you have reached the voicemail of…” This is the most common voice salespeople hear over the phone these days working in the interactive industry, especially when reaching out to numerous agency media buyers and planners. I understand you are all busy: the numerous meetings you attend, having to speak to [...] more...

2-Minute Explainer Hooks Prospective Online Marketers

Written on
April 28th 2006
Author
Editor

Many companies are utilizing 2-Minute Explainers to sell their marketing messages to online consumers. These brief Flash presentations attract perspective online buyers by delivering information about specific products. Developed by Business Information Graphics, a New York B2B marketing communications firm, these presentations hook the consumer on web landing pages [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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