best-practices
Trust Me – I’m a Professional … SEO
ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but [...] more...
Battling fraudsters from abroad
ADOTAS EXCLUSIVE — As a rule, I do not negotiate with fraudsters. You may recall in an earlier piece my anecdote about a Chinese businessman who proclaimed that he was turning white hat. He had offered his assistance in identifying fraudulent publishers from China, and, of course, he wanted money in [...] more...
Bad quality instead of fraud
ADOTAS EXCLUSIVE — Does a trend exist in the online advertising industry for advertisers to label bad traffic as fraudulent traffic? Advertisers may be conditioned to scream “Fraud!” instead of “Bad Quality!” like the public was trained to yell “Fire!” instead of “Help!” when attempting to attract attention. Are advertisers crying [...] more...
Online fraud from abroad
ADOTAS — Cyber criminals are often located in developing regions where little fraud enforcement efforts exist. Many B-to-C and B-to-B companies have expanded or are looking to expand their business overseas and capture global customers and clients. The potential risks and rewards of expansion into the BRIC markets are high. China, the [...] more...
Vetting access to prevent fraud
ADOTAS EXCLUSIVE — Despite billions of dollars being lost to click, credit card, and various other types of fraud, your largest risk comes from within your organization. Securing information and providing appropriate data access can help limit your risk. The Association of Certified Fraud Examiners says the five most effective fraud [...] more...
Creating a due diligence program
ADOTAS EXCLUSIVE — With online fraud increasing, visibility into your partners’ business practices and full incident disclosure become even more important to your bottom line. If you wait for your affiliates to begin the dialogue, you may be waiting a long time. Maybe your partner is waiting for you to make [...] more...
Picking an anti-fraud team
ADOTAS EXCLUSIVE — Online fraud is a $4 billion dollar a year industry. It grows as the unemployment rate increases and the jobless attempt to earn a living through whatever means necessary. Meanwhile, the Internet’s footprint on the global economy and culture becomes larger every day. The expansion of fraud and [...] more...
Handle Unsubscribe Info With Care
ADOTAS EXCLUSIVE — Facebook is only the beginning. The online collection and use of personal information will be under an intense beacon of light in the remainder of 2008 and into 2009 with possible FTC action being taken against companies with egregious privacy practices. The industry will begin to improve the [...] more...
Florida AG Drops Suit Against World Avenue USA
After investigating World Avenue USA, LLC (previously NiuTech) dba TheUseful and Niuniu Ji, its chairman; for a year regarding their advertising methods, the Office of the Attorney General of the State of Florida has dropped the lawsuit against the company and closed the case. The company was being scrutinized for its [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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