benjamin-christie



Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)

Written on
February 15th 2013
Author
Mike Daly

  … Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce.  What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system.  The need for a qualified, educated direct sales team to connect ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

How Online Advertising Is Like Buying an Airline Seat

Written on
June 14th 2012
Author
Benjamin Christie

ADOTAS – Today I find myself again on an aircraft flying to the mecca of advertising, New York, to meet with media buyers and food publishers. Shortly after takeoff, I realize this flight is going to be different than others. Today it dawns on me that buying online advertising is a lot ... more...

Grilling ad roadblocks drive sales

Written on
March 25th 2009
Author
Benjamin Christie

ADOTAS — The US Memorial Day Weekend flags the start of summer and the start of BBQ and Grilling season. In backyards across America, barbecues and grills are fired up for the first time after the winter chill. For those in the BBQ business it makes sense to undertake Memorial Day ... more...

Gourmet Ads, going global one plate at a time

Written on
February 18th 2009
Author
Edward Barrera

ADOTAS — I had a recent chat with Benjamin Christie, the founder and managing director of Gourmet Ads, an advertising network specializing in the food, wine and beer verticals. Powered by Adify, the company incorporated in June 2008. How did you decide this was the right market? With my experience at de ... more...