Mackintosh hails from Benefitstreet, Inc., where she was vice president and corporate controller at the online financial and benefits management services company.

“We are delighted to have someone with Heidi’s background joining the company. She brings a great depth of financial experience with a number of leading technology companies. In addition, she has worked with both public and pre-IPO companies and also has extensive acquisition integration experience. She will play a critical role as we implement Lyris’ integration and growth strategies,” said Luis Rivera, president and chief executive officer of Lyris, in a statement.

Lyris recently announced the launch of LyrisHQ, an interactive marketing portal created to share online marketing best practices and knowledge.

Lyris is a marketing technology company that provides an integrated platform for online marketers.