behavorial-targeting
ValueClick Launches Precision Behavioral Targeting Tool
ADOTAS – ValueClick Media, a division of ValueClick Inc., has unveiled a new BT suite. Advertisers will be able to access anonymous consumer behavior and predictive technology with the behavioral targeting solution, called Precision BT. The product suite contains two products, Precision Retargeting (an enhanced version of the user retargeting [...] more...
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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