behavorial-targeting



Why the Best Advertising Opportunities Are Now Off Facebook

Written on
February 28th 2014
Author
Ted Dhanik

ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook ... more...

EXCLUSIVE: Lotame & LiveRamp Partner to Combine Online & Offline Campaign Data for Advertisers

Written on
October 9th 2012
Author
Richard L. Tso

Adotas just got wind of this exclusive news about a partnership forming between Lotame and LiveRamp to help advertisers consolidate piles of offline customer data to more effectively target audiences online through demographic segmentation. The combined offering weaves together LiveRamp’s offline-online data matching solution within Lotame’s Crowd Control product. What does ... more...

Site Search and the Secret to Great SEO Keywords

Written on
September 14th 2012
Author
Terry Costa

Any marketer knows that uncovering the keywords potential buyers use to find a retail site is a critical component of a well thought-out search engine optimization campaign. However, if you’re limiting your keywords to only popular terms most used by people searching the web, you may be missing out. Finding ... more...

FTC and behavioral targeting practices

Written on
June 25th 2009
Author
Marissa Louie

ADOTAS — Although the FTC allows self-regulation by companies which practice behavioral targeting, it wants companies to do a better job of protecting consumers. If behavioral targeting practitioners do not inform consumers of being behaviorally targeted or misuse the information they collect, Congressional legislation or FTC regulation could be passed. Previously ... more...

NebuAd rises from the ashes

Written on
May 20th 2009
Author
Edward Barrera

ADOTAS — Hold off on the death notice for the scorned behavorial targeting company, which has been embroiled in lawsuits and faced federal scrutiny. Apparently, NebuAd is being rebranded in the UK as Insight Ready. According to No DPI, NebuAd’s phone number gets answered by Insight Ready and NebuAd were branding ... more...

NebuAd, death imminent

Written on
May 19th 2009
Author
Edward Barrera

ADOTAS — The behavorial targeting company that all other BT companies use as an example of what not do is closing shop. According to court documents, NebuAd, a deep packet inspection company, has been winding down its affairs since last summer. NebuAd laid off nearly all of its officers and employees, it ... more...

FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative

Written on
May 19th 2009
Author
Marissa Louie

ADOTAS — Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be aware ... more...

FetchBack unveils Dynamic Ad Serving

Written on
March 30th 2009
Author
Edward Barrera

ADOTAS – FetchBack, an online advertising company specializing in retargeting, has launched dynamic ad generation technology that works within an ad serving platform. The Dynamic Ad Serving technology can create an infinite number of display ads on the fly, while simultaneously serving them through its own retargeting ad server. The company ... more...

Dapper targets, retargets

Written on
March 25th 2009
Author
Edward Barrera

ADOTAS — Dapper has launched a new feature that retargets audiences on other sites with live offers from marketers whose website they had visited or whose ads they had seen earlier. Behavioral Remessaging enables advertisers to reach out to prior visitors to their sites with offers updated to reflect current market ... more...

Transparent behavorial targeting

Written on
March 24th 2009
Author
Edward Barrera

ADOTAS — How far will the growing discontent about online privacy go? At least one man, Joseph Turow, a marketing professor at the Annenberg School for Communication of the University of Pennsylvania, wants complete transparency. He wants to put an icon on each ad that when clicked allows users to see what ... more...