behavorial-targeting
FTC and behavioral targeting practices
ADOTAS — Although the FTC allows self-regulation by companies which practice behavioral targeting, it wants companies to do a better job of protecting consumers. If behavioral targeting practitioners do not inform consumers of being behaviorally targeted or misuse the information they collect, Congressional legislation or FTC regulation could be passed. Previously [...] more...
NebuAd rises from the ashes
ADOTAS — Hold off on the death notice for the scorned behavorial targeting company, which has been embroiled in lawsuits and faced federal scrutiny. Apparently, NebuAd is being rebranded in the UK as Insight Ready. According to No DPI, NebuAd’s phone number gets answered by Insight Ready and NebuAd were branding [...] more...
NebuAd, death imminent
ADOTAS — The behavorial targeting company that all other BT companies use as an example of what not do is closing shop. According to court documents, NebuAd, a deep packet inspection company, has been winding down its affairs since last summer. NebuAd laid off nearly all of its officers and employees, it [...] more...
FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative
ADOTAS — Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be aware [...] more...
FetchBack unveils Dynamic Ad Serving
ADOTAS – FetchBack, an online advertising company specializing in retargeting, has launched dynamic ad generation technology that works within an ad serving platform. The Dynamic Ad Serving technology can create an infinite number of display ads on the fly, while simultaneously serving them through its own retargeting ad server. The company [...] more...
Dapper targets, retargets
ADOTAS — Dapper has launched a new feature that retargets audiences on other sites with live offers from marketers whose website they had visited or whose ads they had seen earlier. Behavioral Remessaging enables advertisers to reach out to prior visitors to their sites with offers updated to reflect current market [...] more...
Transparent behavorial targeting
ADOTAS — How far will the growing discontent about online privacy go? At least one man, Joseph Turow, a marketing professor at the Annenberg School for Communication of the University of Pennsylvania, wants complete transparency. He wants to put an icon on each ad that when clicked allows users to see what [...] more...
Adify adds to platform
ADOTAS — Adify has some new features in its platform, including the ability to track post-impression ad performance and ad interaction. The technology measures specific user interaction with ads and actions taken after ads are viewed, giving advertisers and network partners detailed insight into how users are responding to ads, as opposed [...] more...
TACODA founder takes on TV
ADOTAS — Dave Morgan has a new company that will help television companies improve ratings by lifting the effectiveness of their tune-in programming spots. Simulmedia, according to the founder of TACODA and Real Media, will help television companies improve ratings by lifting the effectiveness of their tune-in programming spots. The goal [...] more...
Needed: a mobile advertising, marketing model
ADOTAS EXCLUSIVE — If the mobile industry allows itself to evolve in the haphazard way the Internet did, the growth of mobile advertising will be severely hampered. Advertisers want to reach a highly-targeted audience at scale. Effective targeting outside of search requires tracking consumer behavior and carries serious privacy concerns. With [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
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- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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