behavioral_targeting



Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of Consumers

Written on
November 11th 2014
Author
Caroline Albanese

Adobe’s latest announcement regarding Adobe Campaign’s integration in the Adobe Marketing Cloud, which helps marketers retarget shoppers who abandon their online shopping carts, but the announcement poses an interesting question – is retargeting really effective, or should marketers be more focused on pre-targeting? While, retargeting is about retroactively reaching people who ... more...

Study: Mobile Takes a Leading Role in the Moviegoing Experience

Written on
February 28th 2014
Author
Adotas

ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study. What they found was pretty revealing. For example: 87% of moviegoers turn to mobile after seeing ads for movies ... more...

Tech for Technophobes II: The Evolution of Ad Tech

Written on
February 20th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

Data-Driven Creative: Know Your Customers, Create Accordingly

Written on
February 7th 2013
Author
Catherine Gluckstein

Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that knowledge, you knew what products to introduce to your customers, how to entice them to buy, how to ... more...

‘Tis the Season for Brand Safety

Written on
October 17th 2012
Author
Eric Bosco

Think of this as the “season before the season.” Before the holiday shopping season comes the period of holiday sales hype, which appears to be our current state as digital advertisers. The first projections started to appear last week, and they look promising. So if you’re a family-driven online brand, ... more...

LocalResponse Offers a New Way for Brands to Target Consumers Based on Past Social Media Behavior

Written on
October 12th 2012
Author
Press Release

NEW YORK/LOS ANGELES (October 10, 2012) — LocalResponse, the first advertising platform that helps marketers respond to real-time consumer intent, today announced the launch of historical intent targeting (HIT), a breakthrough new service that now gives brands the ability to go back in time to deliver advertisements based on past social media behavior ... more...

BlueKai Now Unlocks Brand Insights for Mobile Marketing

Written on
September 25th 2012
Author
Press Release

CUPERTINO, CALIF. (September 25, 2012) – BlueKai, a Silicon Valley company at the forefront in helping marketers and publishers become smarter about their audiences, is dialing up its presence today with the launch and expansion of its Data Activation System (DAS) into the mobile space.  Offering the industry’s first ever mobile ... more...

DoubleVerify Teams With Kantar Media Compete To Launch Ad VRF™

Written on
September 14th 2012
Author
Press Release

DoubleVerify, the pioneer in online media verification and viewability metrics, and Kantar Media Compete, the leading provider of digital insights to global brands, are launching an integrated solution that is the first to combine viewability, verification and behavior-based audience segments enabling brands to pinpoint exactly who is being reached with ... more...

3 Easy Ways to Segment Your Shoppers by Behavior

Written on
August 22nd 2012
Author
Mark Douglas

Business as Usual If you ask most e-Commerce marketers how they create relevant ads to increase conversion rates, you’re bound to hear the usual, predictable answers. “We segment and target our site visitors by…” · Geography · Age · Gender · Education · Income Those are some pretty broad categories. It would be silly to assume ... more...

Running Behavioral Re-targeting Through the Performance Marketing Channel

Written on
August 21st 2012
Author
Matt Swan

Over the past few years, behavioral retargeting companies have turned to performance networks as an obvious place to gain immediate access to hundreds of brands and to generate new revenue streams. It’s clear that behavioral retargeting is appealing to advertisers and is gaining an increasing amount of publicity. So what ... more...