behavioral_targeting
Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of behavioral targeting via the Ad Choices icon (which feels like it has been renamed about 50 times in the last [...] more...
Online Retail: ‘Who’ Is More Important Than ‘What’
ADOTAS – Retailers spend $5.73 billion a year trying to attract buyers online. The competition for consumer attention is fierce: comScore reports that U.S. Internet users saw 4.9 trillion display ads last year. Yet, with all that money at stake, and with all that competition, retailers still typically blast the same [...] more...
MySpace Is Now Specific Media’s Problem — or Advantage
ADOTAS – It’s official: MySpace is now Specific Media’s problem. Oh, and actor/singer Justin Timberlake’s, who also took an ownership stake and apparently is going to drive the creative vision for the company. He sings, he dances, he acts, he produces and he guides forlorn social networks back into popular [...] more...
Government Legislation Is Gonna Break the Internet!
And here I thought passing an online privacy bill would be a cinch for the U.S. Congress — an easy win during a difficult legislative period. But Talking Points Memo reports that the hearings of the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance subcommittee on the seemingly infinite number [...] more...
The Opt-In Revolution Has an Asset
ADOTAS – I met tech journalist and investor (the term “Internet guru” jumps to mind before the gag reflex goes off) Esther Dyson at a privacy debate hosted by Morris & King in April that focused on potential “Do Not Track” legislation. Although she was just in the audience, she [...] more...
Epsilon Busts Into Display Space
ADOTAS – You can stop thinking of Epsilon as just an email marketer and data provider. Powered by the online and offline data warehouse known as Epsilon Targeting, the company introduced two forays into display: TargetDisplay and Email Retargeting. TargetDisplay should really be called “targeted display” because that what it is, [...] more...
Zettabytes and Marketing’s Most Important Technology: Analytics
ADOTAS – A recent study from the University of California San Diego’s Global Information Industry Center found that businesses, governments and other organizations are processing 10 zettabytes of information a year. If you’re not familiar with the term “zettabytes,” you soon will be. It’s 10 to the 22nd power, [...] more...
Rapleaf Offers Discomforting But Valuable Insight Into Data Marketplace Mechanics
ADOTAS – In the behavioral targeting family, Rapleaf is kind of like that creepy uncle you invite to your wedding as a courtesy, but then avoid him like the plague at the reception lest he corner you and explain the benefits of his favorite sexual lubricant. Theoretically, there’s nothing wrong with [...] more...
After Jeopardy: IBM’s Watson and the Challenge of Advertising
ADOTAS – Great advertising campaigns are often portrayed in popular culture as the work of lone geniuses, scratching out immortal copy on cocktail napkins in a flash of inspiration. Those brilliant admen and women of course exist. Big ideas are important. But the most effective advertising has always been built on [...] more...
Consumers Don’t Like This Trackin’ Business
ADOTAS – In the fantastically titled commentary, “Internet Users Want No Tracking, A Pony,” Business Insider’s Pascal-Emmanuel Gobry calls a recent Gallup/USA Today telephone poll of 1,019 adults aged 18 and older (69% making at least $75,000 annually) on behavioral targeting meaningless, arguing it only exhibits the public’s lack of [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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