behavioral_targeting
Revenue Science Launches Behavioral Targeting Site
In an industry that often relates behavioral targeting to spyware, behavioral advertising company Revenue Science has launched a new website to clear up any confusion. Howtotarget.com aims to define behavioral targeting and explain how it can benefit advertisers, publishers and consumers. Content comes from industry experts like Revenue Science CEO Bill [...] more...
TACODA Publishes Data Guidelines
Behavioral ad network TACODA has published a set of security guidelines to let publishers, advertisers and users know how it uses and secures the ad serving data gathered from its Audience Networks behavioral ad platform. Behavioral advertising networks serve ads to consumers by tracking their behavior and identifying them anonymously. That [...] more...
TACODA Licenses comScore Data
Behavioral ad network TACODA has struck a multi-year deal with Internet measurement company comScore Networks to provide additional data on its markets. TACODA will be combining the comScore data with its Audience Networks behavioral database, hopefully revealing previously hidden trends and details about its online audience. “Our goal is to synthesize [...] more...
AdOn Offers Re-Targeting
Keyword advertising company AdOn has released its new Advertiser Retargeting feature, which adds to the popup clutter, but lets advertisers communicate with and market to customers even after they have left a targeted website. When users visit another site on the AdOn network, the system triggers a pop-under ad related to [...] more...
ZEDO Tests Behavioral Targeting Tool
Online advertising company ZEDO has released its Profile and Behavioral Targeting service to help publishers serve advertising based on a user’s background, interests, and online behavior. “Web 2.0 publishers are leaving a lot of money on the table by poorly utilizing data in user profiles,” said ZEDO founder Roy de Souza [...] more...
Microsoft Switches to Behavioral Targeting with Hotmail
Microsoft has begun boosting its value to advertisers with behavioral targeting technology on its Hotmail free email service and other MSN properties, according to the Wall Street Journal. Microsoft is collecting data from its 263 million Hotmail users and combining it with what it already knows about user search behavior through [...] more...
TACODA Corrals Nine New Members
Behavioral advertising network TACODA has signed nine new members, which include newspaper and reference sites, giving advertisers access to sites like the New York Observer, CareerBuilder, Merriam-Webster, Brittanica.com and the Ziff Davis-owned 1UP Network. TACODA’s network launched in 2005, and now serves more than 4,000 clients and reaches more than 150 [...] more...
TACODA Now Gives Consumers the Choice
This week, behavioral ad company TACODA will announce the Consumer Choice Initiative to inform every consumer of their exposure to the TACODA network at least every six months through ad units. TACODA is also shortening the life of all its tracking cookies to one year, unusual in an industry that typically [...] more...
Revenue Science, Advertising.com Partner for UK Behavioral Targeting Expansion
Revenue Science today announced that it’s partnering with Advertising.com to expand behavioral targeting reach in the UK. With the agreement, the companies hope to enable advertisers buying audience segments from Revenue Science’s UK publisher base to deliver advertisements to behaviorally-targeted audiences across the Advertising.com UK network—which according to company stats, [...] more...
Gannett Opts for Revenue Science
Gannett Co., owner of 90 newspapers and 23 TV stations, has announced that Revenue Science will be handling all of its behavioral targeting needs. The partnership will let Gannett provide behavioral ads on the regional, national and local level through its more than 100 newspaper and broadcast affiliate websites, including [...] more...
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