behavioral_targeting
Tech for Technophobes II: The Evolution of Ad Tech
EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically [...] more...
Data-Driven Creative: Know Your Customers, Create Accordingly
Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that knowledge, you knew what products to introduce to your customers, how to entice them to buy, how to [...] more...
‘Tis the Season for Brand Safety
Think of this as the “season before the season.” Before the holiday shopping season comes the period of holiday sales hype, which appears to be our current state as digital advertisers. The first projections started to appear last week, and they look promising. So if you’re a family-driven online brand, [...] more...
LocalResponse Offers a New Way for Brands to Target Consumers Based on Past Social Media Behavior
NEW YORK/LOS ANGELES (October 10, 2012) — LocalResponse, the first advertising platform that helps marketers respond to real-time consumer intent, today announced the launch of historical intent targeting (HIT), a breakthrough new service that now gives brands the ability to go back in time to deliver advertisements based on past social media behavior [...] more...
BlueKai Now Unlocks Brand Insights for Mobile Marketing
CUPERTINO, CALIF. (September 25, 2012) – BlueKai, a Silicon Valley company at the forefront in helping marketers and publishers become smarter about their audiences, is dialing up its presence today with the launch and expansion of its Data Activation System (DAS) into the mobile space. Offering the industry’s first ever mobile [...] more...
DoubleVerify Teams With Kantar Media Compete To Launch Ad VRF™
DoubleVerify, the pioneer in online media verification and viewability metrics, and Kantar Media Compete, the leading provider of digital insights to global brands, are launching an integrated solution that is the first to combine viewability, verification and behavior-based audience segments enabling brands to pinpoint exactly who is being reached with [...] more...
3 Easy Ways to Segment Your Shoppers by Behavior
Business as Usual If you ask most e-Commerce marketers how they create relevant ads to increase conversion rates, you’re bound to hear the usual, predictable answers. “We segment and target our site visitors by…” · Geography · Age · Gender · Education · Income Those are some pretty broad categories. It would be silly to assume [...] more...
Running Behavioral Re-targeting Through the Performance Marketing Channel
Over the past few years, behavioral retargeting companies have turned to performance networks as an obvious place to gain immediate access to hundreds of brands and to generate new revenue streams. It’s clear that behavioral retargeting is appealing to advertisers and is gaining an increasing amount of publicity. So what [...] more...
Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions
ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of behavioral targeting via the Ad Choices icon (which feels like it has been renamed about 50 times in the last [...] more...
Online Retail: ‘Who’ Is More Important Than ‘What’
ADOTAS – Retailers spend $5.73 billion a year trying to attract buyers online. The competition for consumer attention is fierce: comScore reports that U.S. Internet users saw 4.9 trillion display ads last year. Yet, with all that money at stake, and with all that competition, retailers still typically blast the same [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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