behavioral
Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms
PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one of the largest studies of digital activities of moms to date, ShareThis and Digitas today released research that offers new insights into how moms engage online. While brands have long understood that moms are connected and influential, this research explores [...] more...
It’s Not Digital – It’s Mobile
ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With [...] more...
Marketers Must Mine Big Data’s Predictive Powers For Success in 2013
For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers [...] more...
Finding the Keys to Social Success
While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, [...] more...
How Facebook is Evolving into a Direct-Response Vehicle
As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response [...] more...
Industry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...
Industry Leaders Offer Predictions for 2013 (Part 6)
1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP. Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content. Well executed Native [...] more...
Not-So-Terrible Twos
My son (not pictured) is “two half,” as he puts it. Silly boy doesn’t realize he’s actually closer to three. Not too long ago, we found ourselves deep in the throes of the Terrible Twos, that mythical point in post-infancy when, despite having perfect parents, a child is just out of control. [...] more...
33Across Launches First Ever “Social Personas”
Adotas – 33Across operators of the largest social and interest graph in the world, reaching over a billion users globally, today announced the availability of 58 Social Personas. The new audience targeting offering allows Fortune 1000 advertisers and their agencies to reach audiences grouped into real-time, [...] more...
Aqua Media Direct Announces “Pre-Targeting”
ADOTAS – Earlier this week, ad targeting solutions provider (and self-styled “online display specialty company”) Aqua Media Direct quietly launched what they’re calling “PRE-Targeting,” a method of delivering ads to targeted audiences based on which kinds of audiences are inclined to visit which sites. The company uses third-party data, analysed [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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