behavioral



Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

Study Reveals Moms’ Top Grocery Destinations and Smartphone Activities Before and During Store Visit

Written on
January 8th 2014
Author
Press Release

SEATTLE, January 8, 2014 (ADOTAS) —  Placed, released a new study that found just 5% of smartphone couponing moms prefer to access CPG sites while in stores, with coupon and grocer websites preferences 5 times larger. Additionally, Placed found that specialty grocers like Whole Foods and Trader Joe’s somewhat surprisingly ... more...

Consumer Ad Survey Highlights Differences Between Click-Through and View-Through

Written on
October 31st 2013
Author
Press Release

BOSTON, October 31, 2013 (ADOTAS) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the results of its 2013 Survey of Consumer Opinions On Audience Targeting and Online Advertising. The survey data provides further insights into the how and the why of ... more...

The Value of Data in Mobile Advertising

Written on
June 6th 2013
Author
Victor Milligan

ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising. It ... more...

Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms

Written on
May 22nd 2013
Author
Press Release

PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one of the largest studies of digital activities of moms to date, ShareThis and Digitas today released research that offers new insights into how moms engage online. While brands have long understood that moms are connected and influential, this research explores ... more...

It’s Not Digital – It’s Mobile

Written on
May 17th 2013
Author
Sandy Shanman

ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Finding the Keys to Social Success

Written on
January 22nd 2013
Author
Molly Glover Gallatin

While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, ... more...

How Facebook is Evolving into a Direct-Response Vehicle

Written on
January 17th 2013
Author
Jennifer Leonard

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...