behavioral
Goodies for Pubs and Advertisers in 24/7 Real Media’s Platform Upgrade
ADOTAS – With the release of Open AdStream 11, 24/7 Real Media has upgraded its ad management platform with a little something-something for the advertisers as well as the publishers. In addition to updating to support the Internet Advertising Bureau’s VAST 2.0 standards, Open AdStream 11′s improved video capabilities allow publishers to track, monitor and analyze [...] more...
comScore Kicks the Click With AdEffx
ADOTAS – Hot off the presses: as a measurement tool, the click is flawed! I’ll take it by your sarcastic gasps and mock shock that you already knew that, probably because comScore has shown you that fact over and over again in numerous studies. Now comScore is offering to open up [...] more...
VoodooVox Give Developers Web Voice, Ad Revenue Model
ADOTAS — In-call ad company VoodooVox today announced the release of MyVox, a free service that allows developers to add voice and audio ads to their Web applications and widgets. Through the new API, any phone can now function as a mic, the company says. MyVox users will be able to [...] more...
AdBrite Extends Reach – Second Only to Google
ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...
Yahoo Opens Content Control to Plebes
ADOTAS — Yahoo Inc., announced today that the content of its start page will soon be controlled by the hoi polloi. Well, partially. Yahoo Buzz will be an extension of Yahoo.com – it will identify the most interesting and timely stories by measuring user votes and search patterns and some of [...] more...
Microsoft Brings Web Trafficking Measurements Into 21st Century
ADOTAS — At last: truly accurate measurements of Web traffic and sales is available. That’s according to Microsoft Corp. at least: The software giant today announced a new approach to managing and measuring the effectiveness of online campaigns called Engagement Mapping. The new model will measure all online touchpoints and interactions [...] more...
Westinghouse Tackles Ad-Spending Trends With PumpTop TV
ADOTAS — Our voracious appetite for constant entertainment has seeped into every area of our lives … we even need it when we’re pumping gas! Westinghouse Digital, a leading LCD manufacturer, announced yesterday that it reaches 8 million viewers per month — at gas stations alone. Here’s the deal: Westinghouse deployed [...] more...
Men Are From Mars, Women Are From Web 2.0
The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...
Coach Potatoes Surf Web, Not TV Channels — Market Accordingly
ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...
Disgruntled U.K. Customers Leave Brick-and-Mortar Stores for Web
ADOTAS — Shoddy customer service and poor selection are driving droves of U.K. shoppers away from stores and onto Web sites, Accenture reports. Their top gripes: researchers found that 55% of those surveyed said stores didn’t have enough registers open and 49% complained that stores were frequently out of the items [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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