behavioral
VoodooVox Give Developers Web Voice, Ad Revenue Model
ADOTAS — In-call ad company VoodooVox today announced the release of MyVox, a free service that allows developers to add voice and audio ads to their Web applications and widgets. Through the new API, any phone can now function as a mic, the company says. MyVox users will be able to [...] more...
AdBrite Extends Reach – Second Only to Google
ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...
Yahoo Opens Content Control to Plebes
ADOTAS — Yahoo Inc., announced today that the content of its start page will soon be controlled by the hoi polloi. Well, partially. Yahoo Buzz will be an extension of Yahoo.com – it will identify the most interesting and timely stories by measuring user votes and search patterns and some of [...] more...
Microsoft Brings Web Trafficking Measurements Into 21st Century
ADOTAS — At last: truly accurate measurements of Web traffic and sales is available. That’s according to Microsoft Corp. at least: The software giant today announced a new approach to managing and measuring the effectiveness of online campaigns called Engagement Mapping. The new model will measure all online touchpoints and interactions [...] more...
Westinghouse Tackles Ad-Spending Trends With PumpTop TV
ADOTAS — Our voracious appetite for constant entertainment has seeped into every area of our lives … we even need it when we’re pumping gas! Westinghouse Digital, a leading LCD manufacturer, announced yesterday that it reaches 8 million viewers per month — at gas stations alone. Here’s the deal: Westinghouse deployed [...] more...
Men Are From Mars, Women Are From Web 2.0
The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...
Coach Potatoes Surf Web, Not TV Channels — Market Accordingly
ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...
Disgruntled U.K. Customers Leave Brick-and-Mortar Stores for Web
ADOTAS — Shoddy customer service and poor selection are driving droves of U.K. shoppers away from stores and onto Web sites, Accenture reports. Their top gripes: researchers found that 55% of those surveyed said stores didn’t have enough registers open and 49% complained that stores were frequently out of the items [...] more...
NAI Announces 2008 Behavioral Advertising Principles Initiative
Members of the Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced a 2008 initiative designed to update key attributes of the NAI Principles code of conduct that has governed members of the trade association since 2000. “Online behavioral advertising continues to provide significant [...] more...
FTC Releases Behavioral Advertising Guidelines
Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.In hopes of setting the pace for a self-regulatory privacy regime for companies that track [...] more...
Features
- Four UXD Commandments for the Interactive World October 7th 2008
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Zenith Slashes Global Ad Spend Forecast October 7th 2008
- Web Associates Rebrands as LEVEL Studios October 7th 2008
- Funding News: Oberon Media, Appssavvy October 7th 2008
- Men Favor Internet Over TV October 7th 2008
- Newspapers Jump on Mobile Bandwagon With 2ergo October 7th 2008
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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