Adotas

Where media buyers start online





behavioral



VoodooVox Give Developers Web Voice, Ad Revenue Model

Written on
March 11th 2008
Author
Editor

ADOTAS — In-call ad company VoodooVox today announced the release of MyVox, a free service that allows developers to add voice and audio ads to their Web applications and widgets. Through the new API, any phone can now function as a mic, the company says. MyVox users will be able to [...] more...

AdBrite Extends Reach – Second Only to Google

Written on
March 5th 2008
Author
Editor

ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...

Yahoo Opens Content Control to Plebes

Written on
February 26th 2008
Author
Editor

ADOTAS — Yahoo Inc., announced today that the content of its start page will soon be controlled by the hoi polloi. Well, partially. Yahoo Buzz will be an extension of Yahoo.com – it will identify the most interesting and timely stories by measuring user votes and search patterns and some of [...] more...

Microsoft Brings Web Trafficking Measurements Into 21st Century

Written on
February 25th 2008
Author
Editor

ADOTAS — At last: truly accurate measurements of Web traffic and sales is available. That’s according to Microsoft Corp. at least: The software giant today announced a new approach to managing and measuring the effectiveness of online campaigns called Engagement Mapping. The new model will measure all online touchpoints and interactions [...] more...

Westinghouse Tackles Ad-Spending Trends With PumpTop TV

Written on
February 20th 2008
Author
Editor

ADOTAS — Our voracious appetite for constant entertainment has seeped into every area of our lives … we even need it when we’re pumping gas! Westinghouse Digital, a leading LCD manufacturer, announced yesterday that it reaches 8 million viewers per month — at gas stations alone. Here’s the deal: Westinghouse deployed [...] more...

Men Are From Mars, Women Are From Web 2.0

Written on
February 19th 2008
Author
Yvonne DiVita

The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...

Coach Potatoes Surf Web, Not TV Channels — Market Accordingly

Written on
February 19th 2008
Author
Editor

ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...

Disgruntled U.K. Customers Leave Brick-and-Mortar Stores for Web

Written on
February 18th 2008
Author
Editor

ADOTAS — Shoddy customer service and poor selection are driving droves of U.K. shoppers away from stores and onto Web sites, Accenture reports. Their top gripes: researchers found that 55% of those surveyed said stores didn’t have enough registers open and 49% complained that stores were frequently out of the items [...] more...

NAI Announces 2008 Behavioral Advertising Principles Initiative

Written on
January 4th 2008
Author
Alternative Media

Members of the Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced a 2008 initiative designed to update key attributes of the NAI Principles code of conduct that has governed members of the trade association since 2000. “Online behavioral advertising continues to provide significant [...] more...

FTC Releases Behavioral Advertising Guidelines

Written on
December 21st 2007
Author
Alternative Media

Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.In hopes of setting the pace for a self-regulatory privacy regime for companies that track [...] more...