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Goodies for Pubs and Advertisers in 24/7 Real Media’s Platform Upgrade

Written on
April 15th 2011
Author
Gavin Dunaway

ADOTAS – With the release of Open AdStream 11, 24/7 Real Media has upgraded its ad management platform with a little something-something for the advertisers as well as the publishers. In addition to updating to support the Internet Advertising Bureau’s VAST 2.0 standards, Open AdStream 11′s improved video capabilities allow publishers to track, monitor and analyze [...] more...

comScore Kicks the Click With AdEffx

Written on
December 15th 2009
Author
Gavin Dunaway

ADOTAS – Hot off the presses: as a measurement tool, the click is flawed! I’ll take it by your sarcastic gasps and mock shock that you already knew that, probably because comScore has shown you that fact over and over again in numerous studies. Now comScore is offering to open up [...] more...

VoodooVox Give Developers Web Voice, Ad Revenue Model

Written on
March 11th 2008
Author
Sarah Novotny

ADOTAS — In-call ad company VoodooVox today announced the release of MyVox, a free service that allows developers to add voice and audio ads to their Web applications and widgets. Through the new API, any phone can now function as a mic, the company says. MyVox users will be able to [...] more...

AdBrite Extends Reach – Second Only to Google

Written on
March 5th 2008
Author
Sarah Novotny

ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...

Yahoo Opens Content Control to Plebes

Written on
February 26th 2008
Author
Sarah Novotny

ADOTAS — Yahoo Inc., announced today that the content of its start page will soon be controlled by the hoi polloi. Well, partially. Yahoo Buzz will be an extension of Yahoo.com – it will identify the most interesting and timely stories by measuring user votes and search patterns and some of [...] more...

Microsoft Brings Web Trafficking Measurements Into 21st Century

Written on
February 25th 2008
Author
Sarah Novotny

ADOTAS — At last: truly accurate measurements of Web traffic and sales is available. That’s according to Microsoft Corp. at least: The software giant today announced a new approach to managing and measuring the effectiveness of online campaigns called Engagement Mapping. The new model will measure all online touchpoints and interactions [...] more...

Westinghouse Tackles Ad-Spending Trends With PumpTop TV

Written on
February 20th 2008
Author
Sarah Novotny

ADOTAS — Our voracious appetite for constant entertainment has seeped into every area of our lives … we even need it when we’re pumping gas! Westinghouse Digital, a leading LCD manufacturer, announced yesterday that it reaches 8 million viewers per month — at gas stations alone. Here’s the deal: Westinghouse deployed [...] more...

Men Are From Mars, Women Are From Web 2.0

Written on
February 19th 2008
Author
Yvonne DiVita

The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...

Coach Potatoes Surf Web, Not TV Channels — Market Accordingly

Written on
February 19th 2008
Author
Sarah Novotny

ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...

Disgruntled U.K. Customers Leave Brick-and-Mortar Stores for Web

Written on
February 18th 2008
Author
Sarah Novotny

ADOTAS — Shoddy customer service and poor selection are driving droves of U.K. shoppers away from stores and onto Web sites, Accenture reports. Their top gripes: researchers found that 55% of those surveyed said stores didn’t have enough registers open and 49% complained that stores were frequently out of the items [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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