behavioral-targeting
Enhanced Notice: Recruiting Advertisers Now
ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] more...
FTC Rep Illuminates Agency’s Online Privacy Concerns
ADOTAS – If someone tailed your trip to a shopping mall and noted every store you went into, everything you looked at and everything you purchased, wouldn’t that be — to use the technical term, said Leonard Gordon, the Federal Trade Commission’s Northeast regional director — “icky”? Well, to some extent [...] more...
Debunking Myths About Visitor Tracking
ADOTAS – Website visitor tracking software is an effective lead generator for many B2B companies. It’s a key component of most marketing automation platforms and provides a major portion of the “behavioral” in behavioral targeting or trigger-based campaigns. While it’s easy to understand that marketing based on behaviors provides substantial benefit, [...] more...
NAI Cracks the Whip on Noncompliant Members
ADOTAS – The sentiment surrounding the first Federal Trade Commission privacy roundtable regarding online advertising held earlier this month was that, even though it was outnumbered by privacy advocates, the interactive advertising industry made a persuasive case for its transparency and self-regulation efforts. But industry advocates aren’t patting each other on [...] more...
As Privacy Debate Rages, Yahoo Rolls Out Advanced Opt-Out Platform
ADOTAS – Court is in session! The Federal Trade Commission is hosting its much ballyhooed public roundtable on online privacy today in the nation’s capital — will privacy advocates rule the day and move the FTC a step closer to regulation? Well, you better believe that Internet marketers aren’t going [...] more...
NAI promotes self-regulation with opt-out plug-in
ADOTAS – At Ad Revenue 2009 last month, Alan Chapell of Chapell & Associates warned that the online advertising industry is down to its last chance to prove it can self-regulate before the boys in Washington fire away the legislative cannons regarding user privacy. The National Advertising Initiative (NAI), however, has [...] more...
Quick hits: Publishers cold to Google’s behavioral targeting?
ADOTAS – Are publishers not taking to Google AdSense’s behavioral targeting launched back in March? On his PrivacyChoice blog, Jim Brock divides the number of links to Google’s privacy policy (227,000), a requirement for the behavioral targeting program, by 1 million — the number of AdSense publishers disclosed in the [...] more...
Microsoft locks in on moving targets
ADOTAS — On the heels of Yahoo!’s extension of Smart Ads in May, Microsoft announced that its behavioral targeting options for online advertisers are now available for mobile advertisers. According to Jamie Wells, director of global trade marketing for Microsoft Mobile Advertising, the goal of the program is to decrease advertising [...] more...
Facebook, MySpace corner the social market on display advertising
ADOTAS — Social networking sites accounted for more than 20 percent of all display ads viewed online, with MySpace and Facebook combining to deliver more than 80 percent of ads among sites in the social networking category. According to comScore, AT&T Inc, Experian Interactive and IAC/Interactive Corp’s Ask Network were the [...] more...
Facebook targeted ad crosses the creepy line
ADOTAS — A friend of mine was freaked out recently when she saw an ad on her homepage that appeared to know more about her than she wanted. She opened the Facebook page and this popped up: The above is a screen capture of the image. The name of the so-called social [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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