Adotas

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behavioral-targeting



P&G Thinks Outside of Idiot Box

Written on
May 12th 2008
Author
Kathleen

ADOTAS – It’s no secret that up-front ad-selling will be hit hard while the economy continues to struggle. But Proctor and Gamble is taking the bull by the horns and completely revamping their strategy, according to a report in The Wall Street Journal. This week, broadcast networks host their annual presentations [...] more...

AdBrite, Live Nation Ready To Rock Your Summer

Written on
May 9th 2008
Author
Kathleen

ADOTAS – Just in time for the summer concert rush, Live Nation and AdBrite are making it easier for interactive advertisers to reach music fans online. The companies launched Live Nation eFan Finder, a proprietary service that helps Live Nation concert promoters, artist managers and agents track and view the [...] more...

SEO Doesn’t Have To Garner JUNK Leads

Written on
May 8th 2008
Author
Kathleen Brush

ADOTAS EXCLUSIVE — I’ve heard many marketers say that it’s impossible to effectively target using the Internet, much less diagnose why visitors are not exhibiting a desired response. Visitors are coming from search engines, from links and more links that are in ads, newsletters, e-mail campaigns, various forms of social [...] more...

NBC Launches Platform To Target Big Spenders

Written on
May 8th 2008
Author
Kathleen

ADOTAS – Is your target a woman and a mother? Smart move: they make about 85% of all the household purchasing decisions, according to Marketing to Women statistics. NBC has caught on too: it’s launching Women@NBCU, a powerhouse combo of media assets, allowing advertisers to target women online, on TV [...] more...

More Eyeballs on MySpace, Ad Revenue Still Weak

Written on
May 8th 2008
Author
Kathleen

ADOTAS – Shocker: it’s still hard to push ads on social networks. But the audience certainly keeps coming back for more (especially at MySpace). Hitwise reports that MySpace is the indubitable champion of the social networking space, getting 73.82% of the market share domestically in April. The runners-up: Facebook with 14.8%, [...] more...

Don’t Let Consumers Run YOUR Campaign

Written on
May 7th 2008
Author
Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

Will Format Dynamics Start a Display Ad Revolution?

Written on
May 7th 2008
Author
Kathleen

ADOTAS – Has a new age of interactive advertising dawned? OK, that may be a tad dramatic, but the folks at Format Dynamics have found a way to tap into a completely new market for display advertisements – and it will probably shake up the increasingly stagnant just-waiting-for-a-big-innovation display market. So [...] more...

Blinkx Doubles Ad Sales Team

Written on
May 7th 2008
Author
Kathleen

ADOTAS – blinkx clearly doesn’t have a case of the economic blues: the company just doubled the size of its interactive advertising sales team. The video search engine said it made the move to capitalize on the booming Internet video market – and it says it may hire more bodies [...] more...

DirectoryM Launches Ad Platform Targeting Hispanics

Written on
May 7th 2008
Author
Kathleen

ADOTAS – The online audience for Spanish and Portuguese speakers in the U.S. and Latin America is mushrooming; in the U.S. alone, the group represents more than $680 billion in purchasing power, according to Kalorama Information. DirectoryM, a local interactive advertising platform, is hoping to tap into the market. DirectoryM is [...] more...

OneBigPlanet: From 0 to 25 Million in Six Months

Written on
May 6th 2008
Author
Kathleen

ADOTAS – OneBigPlanet is trying to make the world just a little bit smaller. The company recently announced the launch of a new Commerce and Loyalty Platform to help social networks tap into new revenue streams and fight the high turnover rates seen by most sites. In the next six [...] more...


Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

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