behavioral-targeting



To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens

Written on
December 9th 2014
Author
Adotas

Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less email ... more...

The Credit System is Broken for Ad Networks – But It’s Fixable

Written on
November 6th 2014
Author
Martin Macmillan

The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component marketplaces, ... more...

Effective Mobile Ad Measurement to Unlock Torrent of Multichannel Campaigns

Written on
September 8th 2014
Author
Press Release

(ADOTAS) LITTLE ROCK, Ark.–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, and 4INFO, a mobile advertising technology company, today released the findings of their joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.” According to the commissioned study conducted by Forrester Consulting on behalf of Acxiom and 4INFO, ... more...

Consumers Are Loyal to Only Five Brands According to New Study by Silverpop

Written on
July 31st 2014
Author
Richard L. Tso

Coke or Pepsi? Levis or 7s? Tide or OxyClean? Take quick a look at the items around your house. Do you prefer to only purchase a particular brand of detergent, soda or jeans? If you do, you’re not alone – new research by behavioral marketing company Silverpop (an IBM company) reveals ... more...

Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on
December 30th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on February 26, 2013, placed at No. 7 in our 20 most popular articles of the year. ADOTAS – Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s ... more...

From Click to Brick, How Apple’s iBeacon Changes the Ad Game

Written on
December 16th 2013
Author
Richard L. Tso

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be powered ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Native Advertising: The Next Step In Advertising Evolution?

Written on
August 28th 2013
Author
Roey Franco

ADOTAS – Pop quiz: For the images below, can you tell promoted content from original content? With users becoming more sophisticated and blind to ad placements on pages or apps they view, advertisers must find alternative ways to capture attention. Native advertising is intended to present promoted content in an unobtrusive and ... more...

The Many Sides of the Native Advertising Coin

Written on
May 13th 2013
Author
Chris Cunningham

ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than ... more...

SMS Marketing: How Mobile Carriers are Putting it in Context and Proving it isn’t Dead

Written on
May 10th 2013
Author
Lara Albert

ADOTAS — At the rate the mobile industry changes, what is hip and cool one minute can quickly become yesterday’s news.  But can yesterday’s news not continue to have significant value?  I guess it depends on whether you’re trying to reach the 70+ percent of consumers who have adopted SMS, ... more...