behavioral-data



Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted

Written on
April 17th 2014
Author
Jose Reyes

ADOTAS — On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they’d also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data. This was a surprise to many in the industry ... more...

How ‘The Internet of Things’ Means Big Data for Marketers

Written on
January 28th 2014
Author
Richard L. Tso

ADOTAS – Soon, WiFi chips will be found in common everyday objects like personal satellite radio players, speakers, clocks, and watches, not to mention smartphones and laptops. Google’s acquisition of smart thermostat company Nest for $3.2 billion in cash signals the rise of the connected home phenomenon, and this trend ... more...

Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing

Written on
December 12th 2013
Author
AdotasWire

SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. When combined with Marketo’s rich behavioral ... more...

Gigya Announces Paul Farmer as CFO as Company Disrupts Consumer Data Management Market

Written on
June 5th 2013
Author
AdotasWire

MOUNTAIN VIEW, CALIF., June 5, 2013 (ADOTAS) – Gigya, the Connected Consumer Management Suite, announced today that it has hired Paul Farmer (pictured) as Chief Financial Officer as the company evolves into a large, independent business with thousands of global enterprise clients. Farmer will be responsible for Gigya’s financial planning, accounting, treasury, ... more...

AdAge: Facebook To Partner with Top Firms To Sync Behavioral Shopping Data

Written on
February 25th 2013
Author
Adotas

Via Advertising Age: Facebook is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they’ve done previously with marketers’ customer data from their CRM databases. Read More ... Subscribe to the free Adotas.com Newsletter ... more...

Men, Women and Their Relationship with … Their Phones (and Mobile Advertising)

Written on
February 14th 2013
Author
Eric Taylor

Happy Valentine’s Day!  As our present to all the lovebirds out there, we at the Marchex Institute took a data dive into the various phone habits of Mars and Venus. We gathered some pretty interesting information about how men and women act – get ready for this – differently on ... more...

AFAIK: Forbes’ Most Promising Firms, Opera, Affiliate Window, Brandwatch, Rakuten LinkShare, Anametrix, Dachis Group, Marketing Zen, Datonics, MediaMath, IMN

Written on
February 8th 2013
Author
Mike Daly

Here’s what’s charting now on the digital marketing hit parade: Rocket Fuel was named No. 4 on the 2013 Forbes Most Promising Companies in America. Rocket Fuel was the top-ranked of six digital ad companies in the top 50, which also includes OpenX (7), Adroll (30), ShareThis (35), Rubicon (40) and ... more...

Chevrolet Partners with Dailybreak for ‘Home for the Holidays’

Written on
November 29th 2012
Author
Mike Daly

BOSTON (November 28, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced a partnership with Chevrolet for a “Home for the Holidays” campaign. Through Dailybreak’s unique Challenge engagement unit, Chevy is giving a holiday gift of a brand new ... more...

Infographic: AddThis Calls the Swing States

Written on
November 6th 2012
Author
AdotasWire

If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic AddThis put together based on AddThis network data since the conventions ended. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = ... more...

Three Ways Attribution Can Improve Database Marketing Performance

Written on
August 11th 2011
Author
Anto Chittilappilly

VISUAL IQ – Most companies that rely heavily on traditional database marketing channels, such as email and direct mail, perform some level of audience analysis on their in-house lists to identify demographic and behavioral patterns and a propensity to convert. Some of them overlay these lists with richer demographic databases provided ... more...