behavioral-analytics



Facing Marketing’s Moment of Truth

Written on
March 18th 2013
Author
Justin Talerico

The moment of truth isn’t when they click on your ad or even when they randomly land on your website. It’s when your call to action makes a promise and your brand either fulfills that promise — or not. Research confirms that online visitors make the decision to stay on a ... more...

Back to Basics: Leveraging Data to Deliver What the Customer Wants

Written on
December 3rd 2012
Author
Glenn Pingul

Have you ever walked onto a car lot and been instantly approached by an overly anxious sales rep? As soon as they shake your hand, they’re dragging you to see the latest and greatest (and usually the most expensive) inventory on the lot. They ask your name and inquire about ... more...

Serving Two Masters: Balancing Consumers and Advertiser Needs in the Deals Space

Written on
October 10th 2011
Author
Kara Trivunovic

ADOTAS – For daily deal businesses like Groupon, Living Social, and hundreds of others, serving two masters — advertisers who want to build brand loyalty and repeat business, and fickle subscribers who want relevant offers, not junk — is no easy task. With 685 (and counting) group sales and flash sale ... more...