behavioral-advertising
Report: Yahoo To Let Users Shut Out BT Ads
ADOTAS – Yahoo is going to give users the option of spurning targeted ads, according to a report in The Washington Post. The decision is most likely a pre-emptive move in the wake of widespread privacy concerns in the online advertising industry as a whole. The House Committee on Energy and [...] more...
GamePro Inks Ad Deal With Wikia
ADOTAS – IDG’s GamePro Media, a content network focusing on the video gaming world, has penned an exclusive sales and marketing partnership with Wikia. Wikia, a for-profit Web-hosting service created by the founders of the uber-popular Wikipedia, will have GamePro ads served on its thousands of branded gaming wikis from World [...] more...
Trulia Gets Hyper-Local With New Ad Platform
ADOTAS – Trulia.com, a real-estate search engine, is marrying search and display advertising with a new offering called Trulia Pro. The platform equips agents and other local businesses with enhanced online advertising capabilities that the company hopes will increase brand visibility and customer connections through hyper-local targeting. Trulia Pro allows agents [...] more...
Giant Realm Raises $2 Million
ADOTAS – Giant Realm, Inc., an online gaming vertical advertising network, has raised $2 million in funding from SoftBank Capital. Giant Realm is an interactive portal and publisher group that targets men between the ages of 18 and 34. This latest cash infusion comes on the heels of a $3.5 million [...] more...
Blinkx Scores Ad/Content Deal With Handbag.com
ADOTAS – Yet another deal is in the bag! Blinkx, a video search engine, has announced a deal with Hearst Digital, the commercial aggregator of the magazine company’s online properties, including Handbag.com. The site, under the terms of the agreement, is now searchable and playable at www.blinkx.com. Blinkx will place contextually [...] more...
CollegeHumor Advertisers To Fulfill “Stupidest” Dreams
ADOTAS – Yet another outlet for stupid human tricks is under development. CollegeHumor.com has launched a new interactive advertising strategy that will allow brands to build ties with the sites young, male readers, Reuters reports — and make advertisers look a bit cooler in the process (in theory anyway). The site [...] more...
AOL Completes Quigo Deal
This week is the week of deals, first the FTC approves the Google and DoubleClick deal and now AOL has completed its acquisition of Quigo. Quigo is a web site and content-targeted advertising company. The acquisition of Quigo lets AOL expand the use of contextual advertising – which matches ads to the contents [...] more...
We Don’t Need ‘Do Not Track’
You’re walking down the street and receive a mobile-phone text message that offers a digital coupon for a frappuccino at the Starbucks (SBUX) you’re approaching. This brand of communication is known as “one-to-one marketing” or “behavioral advertising,” and it’s likely on its way to a wireless handset near you. Pharmacies and [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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