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behavioral-advertising

Giant Realm Raises $2 Million

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Giant Realm, Inc., an online gaming vertical advertising network, has raised $2 million in funding from SoftBank Capital. Giant Realm is an interactive portal and publisher group that targets men between the ages of 18 and 34. This latest cash infusion comes on the heels of a $3.5 million [...] more...

Blinkx Scores Ad/Content Deal With Handbag.com

Written on: April 30th 2008
Author: Kathleen

ADOTAS – Yet another deal is in the bag! Blinkx, a video search engine, has announced a deal with Hearst Digital, the commercial aggregator of the magazine company’s online properties, including Handbag.com. The site, under the terms of the agreement, is now searchable and playable at www.blinkx.com. Blinkx will place contextually [...] more...

CollegeHumor Advertisers To Fulfill “Stupidest” Dreams

Written on: April 28th 2008
Author: Kathleen

ADOTAS – Yet another outlet for stupid human tricks is under development. CollegeHumor.com has launched a new interactive advertising strategy that will allow brands to build ties with the sites young, male readers, Reuters reports — and make advertisers look a bit cooler in the process (in theory anyway). The site [...] more...

AOL Completes Quigo Deal

Written on: December 21st 2007
Author: Editor

This week is the week of deals, first the FTC approves the Google and DoubleClick deal and now AOL has completed its acquisition of Quigo. Quigo is a web site and content-targeted advertising company. The acquisition of Quigo lets AOL expand the use of contextual advertising - which matches ads to the contents [...] more...

We Don’t Need ‘Do Not Track’

Written on: November 12th 2007
Author: BusinessWeek

You’re walking down the street and receive a mobile-phone text message that offers a digital coupon for a frappuccino at the Starbucks (SBUX) you’re approaching. This brand of communication is known as “one-to-one marketing” or “behavioral advertising,” and it’s likely on its way to a wireless handset near you. Pharmacies and [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...