behavior



What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperatives

Written on
January 7th 2014
Author
AdotasWire

PASADENA, Calif., January 7, 2014 (ADOTAS) – UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of  Florida State and Auburn fans’ mobile social behavior ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Infographic: Who’s Winning Social – New or Old Media?

Written on
October 8th 2013
Author
Adotas

ADOTAS — Which media source do we talk about most online? To find out,  Digimind Social, the new social listening tool that blends data from both social platforms and Google search behavior, examined the volume of discussion online around old (@Nytimes, @WSJ, @Usatoday) and new media (@Buzzfeed, @Mashable, @HuffPost) sources. The result : While ... more...

Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising

Written on
January 16th 2013
Author
Tim Sohn

Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on  Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy ... more...