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behavior-targeting



Sapient Uncovers Behavioral Targeting

Written on
July 12th 2007
Author
Gaston Legorburu

Here’s a news flash, the Internet is delivering marketers the opportunity to customize marketing programs based on the behavior of their target audience. Well, that’s not really a new flash per se. The online behavioral marketing wagon left the barn months ago. What is somewhat newsworthy, however, is the fact [...] more...



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