behavior-targeting
Sapient Uncovers Behavioral Targeting
Here’s a news flash, the Internet is delivering marketers the opportunity to customize marketing programs based on the behavior of their target audience. Well, that’s not really a new flash per se. The online behavioral marketing wagon left the barn months ago. What is somewhat newsworthy, however, is the fact [...] more...
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AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
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