bebo
Industry news on partnerships, offerings and hirings
ADOTAS — Media Partners Asia, Screen Digest, Getfugu, AOL, Bebo, Ripple6 and Ignited all had recent annoucements. AOL has appointed Stephane Panier as head of social network Bebo’s global operations. Panier was previously VP and COO of Bebo. Before joining Bebo in January 2009, Panier worked for Google for six years [...] more...
What will happen to Bebo?
ADOTAS — What’s social network Bebo worth? Certainly not the $850 million it was bought for. Speculating grew early this year that AOL and its parent company Time Warner might be considering selling it. A proposal the company denied at the time. Estimates for the property were pegged at a dimishing [...] more...
AOL Bets on Bebo for Turnaround
ADOTAS – The beleaguered AOL is turning to its social network Bebo to help it give its business a much-needed boost, according to a report in The Wall Street Journal. AOL bought Bebo in March for $850 million, which some on in the industry considered an extraordinarily high price for a [...] more...
AOL Opens Homepage to Multiple Social Sites
ADOTAS – AOL has unveiled a new homepage that will let consumers access several multiple social networking services, the company said today. This makes AOL.com the first major portal to offer direct access to social sites (last month it started providing access to several email services on its homepage). The new [...] more...
Hires, Fires: Nurun, MySpace, MediaCom, Wordia, NYT
ADOTAS – Global interactive marketing agency has brought Bill Lawrence on board as vice president and managing director. He has been given the task of leading the company’s Atlanta office and will be responsible for business development efforts and client support in the Southeast. Lawrence joins Nurun with more than [...] more...
Hiring Round-Up: NebuAd Defection(!), Kleiner Perkins, Bebo, MLG Properties
ADOTAS – Uh oh … more trouble for NebuAd ahead. Its CEO, Robert Dykes, has jumped ship after spending months defending the company against activists and legislators who charged NebuAd with invading consumers’ privacy online. Following an inquiry in Congress, the ISPs that worked with (or were considering working with) [...] more...
Hiring Round-Up: NaturalPath, Bebo, Adap.tv, MIVA
ADOTAS – NaturalPath Media, a green and healthy living media network, has brought Wendy McKay on board as sales director of the Western region. Prior to this appointment, McKay was director of sales at Microsoft Corp., where she sold the Atlas/APS Ad Service Platform to more than 250 online publishers. Kate [...] more...
Socialmedia Takes Social Marketing to New Level
ADOTAS – The “Mean Girls” version of social media marketing is here! Socialmedia.com, a social advertising network, is launching Social Banners powered by FriendRank. The ranking product is an algorithm that aggregates interactions from social network applications to determine which users exert the most influence over their friends and then [...] more...
Platform-A Packs Suitcase for Europe
ADOTAS – AOL is going Euro, bringing Platform-A to the Continent. The company recently finalized the $850 million purchase of U.K. social networking site Bebo. Brendan Conan will head Platform-A’s international operations (he was previously in charge of Platform-A star Advertising.com’s international biz). Conan will report to Platform-A president Lynda Clarizio. [...] more...
Microsoft Goes Courtin’ Again
ADOTAS – It’s back to the future take 20 million, with news of Yahoo-Microsoft partnership rearing its ugly head again. This time, Microsoft is slated to forge a search partnership with Yahoo to challenge Google’s overwhelming dominance in the field. Yesterday, Microsoft said the companies may work together, in lieu of [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
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- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
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- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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