beacon
Another Cliffhanger in the Facebook Privacy Saga
ADOTAS – Because I’m now one of those people, I was scrolling through news feeds on my iPhone while riding to band practice in my bass player’s car when I sighed a bit too audibly. “What is it?” she said. She’s given me a hard time about being hooked on my [...] more...
Facebook Gets Slapped With Beacon Suit
ADOTAS – Facebook, Blockbuster, Fandango and Overstock (and others) are being hit with a class-action lawsuit in California that alleges the companies violated online privacy and fraud laws. It all goes back to the ill-fated Facebook program Beacon. The infamous default program informed users’ friends about all of their e-commerce activity, [...] more...
Facebook Faces Privacy Suit
ADOTAS – Facebook users may have more to worry about than being “poked” by long-lost “pals” from high school. According to a Canadian privacy group, the social networking site violates privacy laws, collecting more data than it needs and sharing it with interactive advertisers and others without users’ permission. “Facebook does [...] more...
Facebook Goes Fishing at Google for Online Ad Guru
ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...
Sites Urged To Stick To Traditional Ad Formats
UTalkMarketing.com, a community site for marketers has spoken out against the dangers of newer forms of online advertising after the Facebook/Beacon debacle. Broadband users are being educated on the pitfalls of less-chartered ad forms and site manager are suggested to stay with more traditional formats such as banner ads according [...] more...
Beacon Blunder Gives Users A Rude Awakening
Since the big Facebook-Beacon apology blog was posted, many experts are raising concerns on privacy issues. Beacon tracked the purchases of users on third-party sites and made that information easily available to the users’ friend and family. While Moveon.org criticized the site’s inadequacy in an opt-out function, many users are [...] more...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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