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Guinness Asks Customers to Mix Up Ads Before TV Air Date

Written on: January 31st 2007
Author: Editor

Guinness’s new “Hands” commercial, produced by agency Abbott Mead Vickers BBDO, won’t hit the airwaves until February 12th. But in a first for Guinness’s owner, Diageo, UK customers will get a “hands”-on experience with the ad creatives beforehand. “Hands” is part of Guinness’s “Good things come to those who wait” campaign [...] more...

Masterfoods Asks, “What Does Your Inner M Look Like?”

Written on: January 26th 2007
Author: Kiran Aditham

M&Ms have no doubt left an indelible mark in public consciousness, and whether you’ve a sweet tooth or not, it is hard to resist a handful of those classic peanut and plains. So with the global awareness of the “melt-free” candy’s taste and look at their disposal, the folks at parent [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...