bbc
BBC Warms to YouTube
It’s been a busy week for YouTube. Now, it’s the BBC has signed a deal with Google’s video sharing site to form not one, but three official BBC channels on the site that will distribute BBC’s news and entertainment content in the hopes of driving more traffic to the BBC [...] more...
BBC Dodges Online Ad Decision
The BBC Trust has pushed back the decision on how to use online advertising on the BBC website after receiving criticism from journalist and publisher trade groups and its own employees, who fear that online advertising could increase online competition and erode the public news organization’s credibility. Late last year, the [...] more...
BBC Asked to Scrap Online Advertising Plan
Two media trade groups, the National Union Journalists and the British Internet Publishers’ Alliance, have asked the BBC to scrap plans to place advertising on the BBC home page. The BBC announced that it was examining the possibility of funding the non-UK version of BBC.co.uk through online banner advertising in March [...] more...
BBC to Explore Social Networking
In an effort to expand its online presence and have comparable properties to that of MySpace, the BBC has announced that it will soon provide social networking sites based on its more popular brands including Top Gear, Reuters reports. While a spokeswoman for BBC said in a press statement that there [...] more...
Yahoo News to Serve BBC Video
Yahoo has just struck a deal with ABC News, the North American digital distributors of BBC News videos in North America to let Yahoo News users access about 30 BBC News video clips each day. Clips include top stories, U.S., world news, sports, business, politics, technology, health and entertainment. “We are [...] more...
BBC Set to Launch Global, Ad-Funded Website
The commercial arm of the BBC is gearing up to launch an advertising-funded website next year in an attempt to capitalize on the popularity of the corporation’s services overseas, including BBC America. According to NewMediaAge UK, the proposed site forms part of an ongoing BBC Worldwide initiative to find alternative sources [...] more...
BBC Brands Magazines Online
In a move that could open the floodgates to online advertising opportunities, BBC Magazines will launch several websites for its magazine brands outside of the bbc.co.uk umbrella, including sites for Good Food, an adult cooking title, and Top of the Pops, a music magazine targeting teenage girls based on the [...] more...
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
