Adotas » Bazaarvoice http://www.adotas.com Where Interactive Advertising Begins Thu, 09 Feb 2012 23:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Industry Roundup http://www.adotas.com/2010/01/industry-roundup-35/ http://www.adotas.com/2010/01/industry-roundup-35/#comments Wed, 20 Jan 2010 15:00:57 +0000 Gavin Dunaway http://www.adotas.com/?p=14321 roundup_smallADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering; after leading marketing and product management at Siperian, Anurag Wadehra takes on the role of senior vice president of marketing and product management; previously a partner at Accenture and the head of digital strategy & marketing sciences, Philipp Stauffer has been named vice president of strategic accounts & client services; Ian Epstein, most recently in the search applications and services group of Coremetrics, has taken the role of vice president of sales for the audience management platform; and Mike Miller, who has directed campaigns for agencies such as advertising agencies such as Avenue A, Modem Media, Carat, is the new vice president of sales, actions.

Social commerce company Bazaarvoice has added three new country managers: Marc Rusing, a former Google account manager, will be launching Bazaarvoice in Germany; Google veteran Joel Kremer will open doors in Benelux (Belgium, the Netherlands and Luxembourg); and Graham Jackson, formerly of Skinkers, will be heading up operations in Australia.

As Pandora seeks to build relationships with its ever-increasing roster of advertisers, Tim Leedom has been appointed to the newly created position of director of national account sales. Pandora has also promoted several team members to regional sales directors: Priscilla Valls is the new director of northeastern sales; Rob Thiel scoots into the position of central region sales; and Meaghan Kessman takes a seat as director of central region sales.

Adknowledge and its subsidiary MIVA have partnered with Click Forensics to use the company’s audience verification tools and online traffic quality management.

Tremor Media has added Carrie Hamerslag as a regional sales manager. Hamerslag was previously an online media sales executive with online video network Nabbr.com.

Qwik Media has added Victoria Hansen as vice president of affiliate marketing.





]]> http://www.adotas.com/2010/01/industry-roundup-35/feed/ 0 Bazaarvoice Adds Social Commerce Application to Bag of Tricks http://www.adotas.com/2008/03/bazaarvoice-adds-social-commerce-application-to-bag-of-tricks/ http://www.adotas.com/2008/03/bazaarvoice-adds-social-commerce-application-to-bag-of-tricks/#comments Mon, 24 Mar 2008 14:00:55 +0000 Sarah Novotny http://www.adotas.com/2008/03/bazaarvoice-adds-social-commerce-application-to-bag-of-tricks/ romance1.jpgADOTAS — The struggle to marry profitable interactive advertising / promotional tools and social commerce may have just gotten a little easier … for some.

Bazaarvoice, a company that specializes in hosting social commerce applications that aim to boost sales, today launched Bazaarvoice ReStyle, a flexible content styling tool that allows online marketers to customize content of surveys in holiday and seasonal promo blitzes, contests, cross-channel campaigns and Web site redesigns.

Marketers can use the tool to integrate Bazaarvoice’s social commerce content with multichannel marketing campaigns – display options can also be tweaked.

“The ability to provide a more flexible and dynamic way to display user-generated content is critical to brands that want to create a specific look-and-feel for the content on their sites and streamline all marketing campaigns around a central theme,” said Sam Decker, CMO of Bazaarvoice.

The catch? You have to be a client. ReStyle is immediately available to all current Bazaarvoice clients free of charge.

The company offers outsourced technology, services, analytics and expertise to help companies enhance online shopping experiences with social commerce applications that drive sales. Bazaarvoice’s clients include Dell, Macy’s, Office Depot, Inc., Overstock.com, QVC and PETCO.





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