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CBS, YouTube Seal March Madness Agreement

Written on: March 16th 2007
Author: Editor

Unlike its former sister/parent company Viacom, CBS Corp. was able to reach an agreement with YouTube, this one entailing the broadcast of highlights, press conferences and other content from this month’s NCAA basketball tournament. The CBS basketball clips will also be sponsored by advertising from GMC’s Pontiac line. The advertising [...] more...

SportsLine.com Preps for NCAA Tournament

Written on: March 8th 2007
Author: Editor

In anticipation of a massive influx of online viewers, CBS Corp is doubling the amount of bandwidth available for streaming video on SportsLine.com, the network’s online sports portal. Last year, NCAA tournament coverage online brought in more than $4 million in ad revenue. This year, the company has already sold around [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...