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Today’s Burning Question: Implications of Marketo IPO

Written on
April 3rd 2013
Author
Mike Daly

ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of ... more...

Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
Press Release

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...

PulsePoint Appoints Greg Bayer as Senior Vice President of Product

Written on
October 17th 2012
Author
Press Release

NEW YORK (October 16, 2012) - PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Greg Bayer as senior vice president of product. In this position, Bayer oversees the company’s product strategy, planning, management and delivery. An industry veteran, Bayer has held product ... more...