barnes-noble



Study: Best Buy, Target at High Risk for Amazon Showrooming, But Others Face Even Greater Threat

Written on
February 27th 2013
Author
AdotasWire

SEATTLE, WA (February 27, 2013) – In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon customers to view offline and buy online. Surprisingly, Best Buy and Target were not the most at risk for showroomers taking over their aisles. The results ... more...

Amobee and Barnes & Noble Using Mobile Ads

Written on
November 21st 2011
Author
Sarah Novotny

ADOTAS – Amobee, a mobile advertising company, and Barnes & Noble are teaming up to use mobile ads this holiday shopping season to drive online content adoption and sales. With the NOOK for Android Reading App, users can enjoy an immersive and easy-to-use reading experience with access to Barnes & ... more...