Adotas

Where media buyers start online



banners



CBS Launches Local Ad Network

Written on
March 17th 2008
Author
Editor

ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...

Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers

Written on
March 6th 2008
Author
Editor

ADOTAS — Sponsored links disproportionately affect younger web surfers and those who are about to make big changes in their life, according to a BIGresearch analysis. The consumer intelligence firm’s Simultaneous Media Survey showed that 9% of respondent are “greatly influenced” by sponsored links when searching for products online. Those who [...] more...

Speak2Me Launches Interactive Ad Platform in China

Written on
March 6th 2008
Author
Editor

ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development [...] more...

Web advertisers get site-specific

Written on
March 6th 2008
Author
Chicago Tribune

What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like [...] more...

AdBrite Extends Reach – Second Only to Google

Written on
March 5th 2008
Author
Editor

ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...

Facebook Goes Fishing at Google for Online Ad Guru

Written on
March 5th 2008
Author
Editor

ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...

Report: Microsoft Says Google Is Only Ad-Platform Competitor

Written on
March 3rd 2008
Author
Editor

ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz. Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: [...] more...

ZipLocal Adds Big Guns Google, Yahoo to Online Ad Product Cache

Written on
March 3rd 2008
Author
Editor

ADOTAS — ZipLocal, Inc., is ready to storm Canada’s online ad world. ZipLocal announced today that it has signed two separate reseller agreements with Google Inc. and Yahoo Search Marketing in a bid to enrich its range of online ad products. Canada’s local online search directory, ZipLocal, says selling online products [...] more...

Thomas Kinkade Partners With Regional Papers To Bring in Online Ad Revenue

Written on
February 29th 2008
Author
Editor

ADOTAS — The syndicated advertising management and online media publishing provider, Thomas Kinkade Network, announced yesterday that it is partnering with Mainstreet Media to launch and market a series of online broadcast channels and extend Mainstreet’s traditional newspaper brands. Mainstreet Media owns a number of regional papers in California including the [...] more...

Yahoo Opens Content Control to Plebes

Written on
February 26th 2008
Author
Editor

ADOTAS — Yahoo Inc., announced today that the content of its start page will soon be controlled by the hoi polloi. Well, partially. Yahoo Buzz will be an extension of Yahoo.com – it will identify the most interesting and timely stories by measuring user votes and search patterns and some of [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

Adotas Partnership