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Survey Says Banners Just Ain’t Worth a Click
ADOTAS – In a new survey jointly commissioned by 24/7 Real Media and AdKeeper, 58% of respondents said they don’t click on banner ads because they aren’t relevant. About half said that banners aren’t engaging or interesting. Say you tossed some behavioral targeting in the mix — that might change opinions [...] more...
Flush With Funding, Criteo Rebrands Retargeting
ADOTAS – As Criteo recently shifted its headquarters from Paris to Palo Alto, CEO and founder JB Rudelle has become accustomed to the nine-hour flight from Europe to the West Coast. Although he makes it to New York every month or so, his people are based in Palo Alto and [...] more...
CBS Launches Local Ad Network
ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...
Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers
ADOTAS — Sponsored links disproportionately affect younger web surfers and those who are about to make big changes in their life, according to a BIGresearch analysis. The consumer intelligence firm’s Simultaneous Media Survey showed that 9% of respondent are “greatly influenced” by sponsored links when searching for products online. Those who [...] more...
Speak2Me Launches Interactive Ad Platform in China
ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development [...] more...
Web advertisers get site-specific
What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like [...] more...
AdBrite Extends Reach – Second Only to Google
ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...
Facebook Goes Fishing at Google for Online Ad Guru
ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...
Report: Microsoft Says Google Is Only Ad-Platform Competitor
ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz. Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: [...] more...
ZipLocal Adds Big Guns Google, Yahoo to Online Ad Product Cache
ADOTAS — ZipLocal, Inc., is ready to storm Canada’s online ad world. ZipLocal announced today that it has signed two separate reseller agreements with Google Inc. and Yahoo Search Marketing in a bid to enrich its range of online ad products. Canada’s local online search directory, ZipLocal, says selling online products [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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