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snap2eyes Rolls Out the Tristitial
The online advertising company snap2eyes has announced the release of Tristitial, the Internet’s first multi-banner, multi-advertiser rich media ad format.The new format was inspired by the rotating billboards of outdoor advertising, initially appearing as a banner ad for a few seconds before softly and gradually flipping the tiles from left [...] more...
Revenue.net Launches Self-Serve Media
Online advertising company Revenue.net, a division of Oversee.net, has launched their self-serve rich media advertising platform. The system allows both large and small publishers alike serve up interactive rich media advertising using Revenue.net’s SiteManager tool. SiteManager, the publisher’s window into the Revenue.net advertising netowork, includes reporting and tracking tools to [...] more...
Banner Advertising is Alive and Well
ADOTAS chats with Avenue A | Razorfish VP of Media Sarah Kim Baehr about the banner’s resurgence, the shift in media buys and the evolution of the interactive agency. Despite the constant mantra uttered by the digital elite that the “banner ad is dead”, there are many veterans in the online [...] more...
PointRoll Partners with On2 Technologies
To expand on its already extensive rich media offerings, PointRoll today announced a partnership with On2 Technologies, Inc. to add Flash 8 video encoding capabilities to PointRoll’s video units. The deal, which includes PointRoll’s licensing of On2′s Flix Engine and Flix Pro toolsets, will allow the company to create and [...] more...
Butter Side Up
When I first started editing this newsletter, I had a revealing conversation with an industry insider about the relative importance of creatives. Though it was my stance at the time that campaigns really are only as good as their creatives, this old-timer straight out told me I was wrong. “It’s [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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