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snap2eyes Rolls Out the Tristitial

Written on: June 16th 2006
Author: Editor

The online advertising company snap2eyes has announced the release of Tristitial, the Internet’s first multi-banner, multi-advertiser rich media ad format.The new format was inspired by the rotating billboards of outdoor advertising, initially appearing as a banner ad for a few seconds before softly and gradually flipping the tiles from left [...] more...

Revenue.net Launches Self-Serve Media

Written on: April 25th 2006
Author: Editor

Online advertising company Revenue.net, a division of Oversee.net, has launched their self-serve rich media advertising platform. The system allows both large and small publishers alike serve up interactive rich media advertising using Revenue.net’s SiteManager tool. SiteManager, the publisher’s window into the Revenue.net advertising netowork, includes reporting and tracking tools to [...] more...

Banner Advertising is Alive and Well

Written on: February 12th 2006
Author: Kiran Aditham

ADOTAS chats with Avenue A | Razorfish VP of Media Sarah Kim Baehr about the banner’s resurgence, the shift in media buys and the evolution of the interactive agency. Despite the constant mantra uttered by the digital elite that the “banner ad is dead”, there are many veterans in the online [...] more...

PointRoll Partners with On2 Technologies

Written on: January 24th 2006
Author: Editor

To expand on its already extensive rich media offerings, PointRoll today announced a partnership with On2 Technologies, Inc. to add Flash 8 video encoding capabilities to PointRoll’s video units. The deal, which includes PointRoll’s licensing of On2’s Flix Engine and Flix Pro toolsets, will allow the company to create and [...] more...

Butter Side Up

Written on: July 27th 2005
Author: Elizabeth G. Hines

When I first started editing this newsletter, I had a revealing conversation with an industry insider about the relative importance of creatives. Though it was my stance at the time that campaigns really are only as good as their creatives, this old-timer straight out told me I was wrong. “It’s [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...