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snap2eyes Rolls Out the Tristitial
The online advertising company snap2eyes has announced the release of Tristitial, the Internet’s first multi-banner, multi-advertiser rich media ad format.The new format was inspired by the rotating billboards of outdoor advertising, initially appearing as a banner ad for a few seconds before softly and gradually flipping the tiles from left [...] more...
Revenue.net Launches Self-Serve Media
Online advertising company Revenue.net, a division of Oversee.net, has launched their self-serve rich media advertising platform. The system allows both large and small publishers alike serve up interactive rich media advertising using Revenue.net’s SiteManager tool. SiteManager, the publisher’s window into the Revenue.net advertising netowork, includes reporting and tracking tools to [...] more...
Banner Advertising is Alive and Well
ADOTAS chats with Avenue A | Razorfish VP of Media Sarah Kim Baehr about the banner’s resurgence, the shift in media buys and the evolution of the interactive agency. Despite the constant mantra uttered by the digital elite that the “banner ad is dead”, there are many veterans in the online [...] more...
PointRoll Partners with On2 Technologies
To expand on its already extensive rich media offerings, PointRoll today announced a partnership with On2 Technologies, Inc. to add Flash 8 video encoding capabilities to PointRoll’s video units. The deal, which includes PointRoll’s licensing of On2’s Flix Engine and Flix Pro toolsets, will allow the company to create and [...] more...
Butter Side Up
When I first started editing this newsletter, I had a revealing conversation with an industry insider about the relative importance of creatives. Though it was my stance at the time that campaigns really are only as good as their creatives, this old-timer straight out told me I was wrong. “It’s [...] more...
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Latest News
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
- Developers Digging Windows Phone; Microsoft Employees Still Love iPhones March 16th 2010 ADOTAS – I’m sure this dude is on the fast [...] more »
- Yahoo! Embraces DSPs March 16th 2010 ADOTAS – Discussions with marketers, agency partners and tech providers [...] more »
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
Features
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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