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Microsoft Expands Display Ad Business With Rapt Buy

Written on
March 14th 2008
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Editor

ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...

Report: AOL To Slash Ad Sales Staff in Half

Written on
March 13th 2008
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Editor

ADOTAS – AOL’s online advertising sales force may be in for yet another dose of drama. A brief recap of recent activity: following the AOL-Time Warner merger in 2001, seven people have helmed the post as head of advertising sales. The latest victim, er president, of ad network group Platform-A, is [...] more...

Jivox Hopes to Do for Video What Google’s AdWords Did for Display

Written on
March 10th 2008
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Editor

ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...

AdReady Puts New Funding to Use By Poaching Two Bigwigs

Written on
March 10th 2008
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Editor

ADOTAS – The company that hopes to democratize display advertising – by making it possible for anyone to build a campaign in “minutes” – has snagged two executives from sprawling search and software behemoths. AdReady plucked an AOL and a Microsoft Corp. exec to spearhead revenue-spiking and strategy initiatives, the [...] more...

IDG Makes Ad Network For Bloggers

Written on
March 5th 2008
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Editor

ADOTAS - Independant publishers who have an interest in growing their revenue and increasing their traffic, but have limited resources have been given an alternative today. The IDG TechNetwork represents publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. In return, publishers receive a share [...] more...

Consumers Starting To Respond Positively to Mobile Ads

Written on
March 5th 2008
Author
Editor

ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...

AzoogleAds Goes European

Written on
March 3rd 2008
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Editor

ADOTAS - Azoogle, Inc, an online performance-based ad network, announced today that the firm is expanding into the European marketplace through an agreement with 77Agency, an independent New Media Marketing agency based in London. Publishers on AzoogleAds’ network will now have access to international advertising inventory in sectors including financial services, [...] more...

Hyper-Local On The Home Page

Written on
March 3rd 2008
Author
Jean-Eric Penicaud

Local advertising and local publishing alike have been handcuffed by an outdated business model that hasn’t changed much in the past decade. With print circulations plummeting while online spending continues to rise, advertisers have found the online medium far more cost effective than traditional local media options. In fact, Borrell [...] more...

Hydra Network Adds New Campaigns

Written on
February 22nd 2008
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Editor

The Hydra Network, an advertising network focused exclusively on cost-per-acquisition (CPA), announced today that it will be managing online ad campaigns for AARP, Sears and Citibank. Ads will be placed on affiliate site such as Yahoo, Google and Publishers Clearing House. A response-based online marketing campaign for AARP that will include [...] more...

Burst Media Introduces Vertical Ad Network Aimed at Techies

Written on
February 20th 2008
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Editor

ADOTAS — Burst Media today announced the launch of a vertical ad network for early technology adopters. The Burst Early Adopters Network is an online operation for advertisers that will specifically target consumer tech early adopters, making it easier to lure influential technophiles and “gadget geeks” across carefully selected, high-impact [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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