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WWN Has a Stopwatch on Ad Visibility
ADOTAS – Considering how much time people spend online, why our brand dollars still heading to the boob tube? Because there aren’t effective tools to measure an online viewing experience like the ones for television programming, says Pierre de Grandmaison, founder of World Web Network (WWN), which recently opened an [...] more...
Liquidus Offers Traditional Branding With Video Inventory
ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...
Tribal Fusion Demands Your Full Engagement
ADOTAS – I’ve definitely felt the LED screen tear at my corneas when my nose is nearly touching it because I’m trying to watch a teeny-tiny video — hey man, I really wanted to see those “Matrix” previews way back when. But watch a minuscule video ad the same way [...] more...
Quick hits: Pay for content? Never!
ADOTAS – Bad news for print publishers crossing their fingers that pay plans for online content will save the industry — only 16.5% of respondents to a survey by Ipsos Mendelsohn and PHD said they might shell out to read a paper or magazine on the Internet. More than [...] more...
Screen Digest: online advertising landscape worsening
ADOTAS — No surprise here, Screen Digest has revised its 2009-2010 forecasts downward for online advertising in the US. Whilst online advertising in the US grew by 10 per cent overall last year, fourth quarter trading suffered a dramatic slowdown which leads Screen Digest to anticipate a five per cent fall [...] more...
ValueClick Media launches ActiveAds
ADOTAS – ValueClick Media has unveiled a new advertising unit that enables advertisers to tailor banner ad creative for each consumer. ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version [...] more...
New New York Times (huge) ads
ADOTAS — Standards for ad units, such as putting banner ads at the top, are changing as we noted before. The Online Publishers A ssociation have partnered with some publishers to try out new ad units. The standard: The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally [...] more...
Small business advertising in play
ADOTAS — Mainstreet businesses spent more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the U.S. total. In addition, while the smaller merchants spent less than $300 each on Web site support last year, Borrell Associates in its “Main Street Goes Interactive” [...] more...
Verticals find ad dollars
ADOTAS EXLCUSIVE — As advertising dollars continue to shrink many media sites are looking for ways to enhance their current offerings and create additional ad opportunities. Just as traditional ad buys began to erode in the early part of last year, interactive advertising has been hit particularly hard in the last [...] more...
Pixsy’s Premium Feed’ signs up with Cooliris and Ego TV
ADOTAS – Pixsy, a media search platform that powers private label video and image search engines, announced a new video monetization platform and the integration into publishers Cooliris and Ego TV. The new Pixsy Premium Feed is the largest collection of licensed and syndicated video content with embedded monetization of prerolls [...] more...
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Latest News
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- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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