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Why Gamble on Brand Advertising Effectiveness?
ADOTAS - “You go back Jack do it again / Wheel turnin’ ’round and ’round / You go back Jack do it again” -Steely Dan It should come as no surprise that brand marketers want to target attentive, receptive consumers who are capable of recalling specific brand messages at the purchase [...] more...
WWN Has a Stopwatch on Ad Visibility
ADOTAS – Considering how much time people spend online, why our brand dollars still heading to the boob tube? Because there aren’t effective tools to measure an online viewing experience like the ones for television programming, says Pierre de Grandmaison, founder of World Web Network (WWN), which recently opened an [...] more...
Liquidus Offers Traditional Branding With Video Inventory
ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...
Tribal Fusion Demands Your Full Engagement
ADOTAS – I’ve definitely felt the LED screen tear at my corneas when my nose is nearly touching it because I’m trying to watch a teeny-tiny video — hey man, I really wanted to see those “Matrix” previews way back when. But watch a minuscule video ad the same way [...] more...
Quick hits: Pay for content? Never!
ADOTAS – Bad news for print publishers crossing their fingers that pay plans for online content will save the industry — only 16.5% of respondents to a survey by Ipsos Mendelsohn and PHD said they might shell out to read a paper or magazine on the Internet. More than [...] more...
Screen Digest: online advertising landscape worsening
ADOTAS — No surprise here, Screen Digest has revised its 2009-2010 forecasts downward for online advertising in the US. Whilst online advertising in the US grew by 10 per cent overall last year, fourth quarter trading suffered a dramatic slowdown which leads Screen Digest to anticipate a five per cent fall [...] more...
ValueClick Media launches ActiveAds
ADOTAS – ValueClick Media has unveiled a new advertising unit that enables advertisers to tailor banner ad creative for each consumer. ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version [...] more...
New New York Times (huge) ads
ADOTAS — Standards for ad units, such as putting banner ads at the top, are changing as we noted before. The Online Publishers A ssociation have partnered with some publishers to try out new ad units. The standard: The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally [...] more...
Small business advertising in play
ADOTAS — Mainstreet businesses spent more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the U.S. total. In addition, while the smaller merchants spent less than $300 each on Web site support last year, Borrell Associates in its “Main Street Goes Interactive” [...] more...
Verticals find ad dollars
ADOTAS EXLCUSIVE — As advertising dollars continue to shrink many media sites are looking for ways to enhance their current offerings and create additional ad opportunities. Just as traditional ad buys began to erode in the early part of last year, interactive advertising has been hit particularly hard in the last [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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