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In Image, but Out of Context?

Written on
July 1st 2014
Author
PR

By Dennis Clerke, president of monetization, NetSeer There are a lot of things keeping publishers up at night these days. Navigating the waters of sell-side programmatic, stabilizing fluctuating CPMs, and the impression-count impact of viewability, to name just a few. One of the brighter spots for publishers amidst this turbulence has been ... more...

Adblock Plus is Now Available for Safari

Written on
January 21st 2014
Author
Press Release

COLOGNE, Germany, January 21, 2014 (ADOTAS) – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, today announced that Adblock Plus for Safari is officially available for download worldwide. With the inclusion of Safari, the Adblock Plus add-on is now available for every major browser: Chrome, Firefox, ... more...

Beating Predictable Banner Ad Placement

Written on
October 17th 2013
Author
Dave Zinman

ADOTAS — The average consumer is more likely to summit Mount Everest, complete Navy SEAL training or survive a plane crash than click on a banner ad, according to some industry reports. We all know that banner blindness is an industry plague. Consumers are more likely to train themselves to ignore banner ads on the top of a ... more...

The Top 5 Things Publishers Need To Be Doing To Survive

Written on
October 16th 2013
Author
Nick Lynch

ADOTAS — The conversation about the future of print in the digital age has reached a dire tone, with traditional print companies scrambling to find relevance and revenue. But with the acquisition of The Washington Post by Jeff Bezos earlier this year, all eyes have been on his next moves. ... more...

Zen & The Art Of Mobile Advertising (Part 2)

Written on
September 26th 2013
Author
Peter Relan

EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The Zen of mobile app advertising is to instantly achieve a quality experience by giving the user a beautiful interactive native app experience ... more...

Zen & The Art Of Mobile Advertising (Part 1)

Written on
September 25th 2013
Author
Peter Relan

ADOTAS — Steve Jobs famously declared that mobile advertising sucks, and three years later, I submit we might have an answer that would please him. In “Zen and the Art of Motorcycle Maintenance,” novelist Robert M. Pirsig’s thesis is that to truly experience “quality,” one must both embrace and apply it ... more...

Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

Ad Design Company Dispop Secures $600K to Launch Crowdsourced Ad Contest Marketplace

Written on
June 12th 2013
Author
Richard L. Tso

ADOTAS – Crowdsourced design provides a way for brands and agencies to create marketing materials on shoestring budgets. Today, companies are still recovering from the economic recession and have been searching for more nimble ways to cut overhead costs to remain competitive. 99Designs and Crowdspring were the first-generation companies that ... more...

Game On: App Marketers Increase Engagement With Native Ads

Written on
June 6th 2013
Author
Larissa Lohman

ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s ... more...

Second Screening: Where the Action Is in Mobile

Written on
May 9th 2013
Author
David Scatterday

ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting ... more...