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User-Generated Contests: A Guide to Success

Written on: May 7th 2008
Author: Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

Will Format Dynamics Start a Display Ad Revolution?

Written on: May 7th 2008
Author: Kathleen

ADOTAS – Has a new age of interactive advertising dawned? OK, that may be a tad dramatic, but the folks at Format Dynamics have found a way to tap into a completely new market for display advertisements – and it will probably shake up the increasingly stagnant just-waiting-for-a-big-innovation display market. So [...] more...

CollegeHumor Advertisers To Fulfill “Stupidest” Dreams

Written on: April 28th 2008
Author: Kathleen

ADOTAS – Yet another outlet for stupid human tricks is under development. CollegeHumor.com has launched a new interactive advertising strategy that will allow brands to build ties with the sites young, male readers, Reuters reports — and make advertisers look a bit cooler in the process (in theory anyway). The site [...] more...

Pepsi Tastes a New Generation Online

Written on: March 14th 2008
Author: Editor

ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...

Linkstorm Increases Your Click-Throughs By 50%

Written on: March 4th 2008
Author: Editor

ADOTAS - An agency partnership program focused on familiarizing agencies with and training them in the usage of Linkstorm’s cascading banner ad technology is being launched at the 2008 American Association of Advertising Agencies’ (AAAA) Media Conference and Tradeshow. The technology claims to improve click-through rates and brand engagement for all [...] more...

Sites Urged To Stick To Traditional Ad Formats

Written on: December 17th 2007
Author: Editor

UTalkMarketing.com, a community site for marketers has spoken out against the dangers of newer forms of online advertising after the Facebook/Beacon debacle. Broadband users are being educated on the pitfalls of less-chartered ad forms and site manager are suggested to stay with more traditional formats such as banner ads according [...] more...

Candidates Find Their Ads In Compromising Positions

Written on: November 7th 2007
Author: Editor

As candidates are gearing up for the push in 2008 for the presidential election, many have been spending a lot of money on advertising, but this election is seeing a makeover, with many hopefuls searching for new and innovative ways to appeal to voters of all ages. Online advertising and [...] more...

TruEffect Takes Cookies Out Of The Jar

Written on: October 17th 2007
Author: Editor

TruEffect, a provider of next generation advertising technology has introduced two new solutions today that focus on the challenges facing interactive advertisers. SafeServe offers the benefits of third-party ad serving without the use of third-party cookies, therefore downsizing the concerns over consumer privacy. TruAdvertiser.xls is the first enterprise ad serving platform [...] more...

Microsoft Catches A Jellyfish

Written on: October 3rd 2007
Author: Editor

Microsoft is making strides to get ahead of its biggest threat in the online advertising game Google and today reports have filtered out that the company has acquired a site called Jellyfish.com which has done deals with Best Buy and Target ad well as other large retailers. Jellyfish gives consumers the [...] more...

Acxiom Strengthens Banner Ads With EchoTarget

Written on: September 20th 2007
Author: Editor

This week Acxiom Corp. expanded its interactive marketing capabilities with the acquisition of EchoTarget, a dynamic banner retargeting firm. EchoTarget provides advertisers and publishers with customized targeting solutions. The terms of the deal have not been disclosed. EchoTarget identifies high-value marketing users by working with publishers and marketers. After these users [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...