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The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

Opera Mediaworks Reveals 6 Biggest Mobile Advertising Trends of 2013

Written on
December 11th 2013
Author
Press Release

SAN MATEO, Calif., December 11, 2013 (ADOTAS — In a special year-in-review report, Opera Mediaworks, has selected the top 6 trends in mobile advertising witnessed on its mobile ad platform, the world’s largest, reaching 400 million consumers a month via 60 billion ad impressions. Among the trends: We began to see the ... more...

Programmatic Buying and the Evolution of Ad Tech

Written on
March 12th 2013
Author
John Dietz

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and ... more...

Top 10 ‘Don’ts’ Marketing Executives Need To Think About In 2013 For Video and Social Media

Written on
January 16th 2013
Author
Press Release

NEW YORK (January 16, 2013) – The 7th Chamber, one of the world’s leading video seeding agencies, today announced its top 10 “Don’t” recommendations for marketing executives in 2013.  Last year was monumental for brands experimenting in social advertising.  The company notes the marketplace is still within the realm of a ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...