bango
iPhone lags far behind Nokia and Samsung
ADOTAS — Based on Bango’s February statistics on mobile phones, the Nokia 3110c is on top, followed by the Samsung M800 and the Nokia 6300 in third for browsing and buying on the mobile web. The iPhone appears at number 24 on the list. This data represents the activities of major brands and [...] more...
Bango, Adversitement Partnership Combines Web/Mobile Analytics
ADOTAS – Bango, Adversitement and Omniture are teaming up to provide mobile and Web analytics in one tool. Bango and Adversitement have joined forces to give digital marketers access to PC and mobile Web metrics by combining Omniture’s SiteCatalyst and Bango Analytics. Digital marketers currently face the time-draining problem of [...] more...
Bango: Web Sites Unprepared for Mobile Visitors
ADOTAS – While visitors to PC Web sites are increasingly coming from mobile phones, about half of the sites don’t interact well with mobile devices, Bango found in a recent study of the top 20 most trafficked PC Web sites. About 5% of visitors to PC websites now come from mobile [...] more...
Mobile Company: Mobile Web Usage Gaining Traction
ADOTAS – A mobile Web technology shop, Bango, has released a new study that claims that mobile Web usage is on the upsurge in the U.S. and will soon surpass usage in the U.K., where surfing on mobiles has been popular for some time. According to Bango data, the top five [...] more...
Bango Creates Mobile Tool To Up ROI
ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates. The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing [...] more...
Bango Bangs Out Mobile Ad Stats
ADOTAS – Wondering how those click-through and conversion rates for your mobile ad campaign are going? Bango just came out general benchmarking data for mobile advertisers – it collected the data from customers who use Bango Analytics to measure mobile marketing campaigns.. Bango found that banner and text ads on mobile [...] more...
Bango Unveils Bango 2Go
Bango has introduced a new service to the mobile marketplace today. The new service called Bango 2Go, services brands and content providers in a cost-effective manner, allowing them to infiltrate the mobile web. With this new groundbreaking service, access to creating a presence online can be attained by brands and [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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