baidu
Avoiding Pitfalls When Entering the Global Marketplace
Successful e-businesses know that consumers are increasingly shopping on global sites, and they want to shop in their own language. As the holiday season is quickly approaching, many organizations are asking themselves, “How can we maximize our international exposure and meet our global customer’s demands?” During the holiday shopping season, organizations [...] more...
History Lesson on 10 Most Trafficked Websites
ADOTAS – It’s weird to think of Yahoo! as the old man of the Internet, but at age 16 the portal boasts seniority in the pool of 10 most trafficked websites globally. On the Internet, however, longevity has never seemed like an advantage. Web and reseller hosting company WebHostingBuzz has assembled [...] more...
Facebook Insists Mainland China Offering Be Connected to Global Network
ADOTAS – “How can you connect the whole world if you leave out 1.6 billion people?” Facebook CEO Mark Zuckerberg asked during a talk at Stanford University last year. Of course he was referencing mainland China, where Facebook’s presence was turned off almost as soon as a Chinese language version appeared. [...] more...
Facebook May Get Its China Wishes Through Baidu
ADOTAS – Facebook CEO Mark Zuckerberg must have shook the right hands during his recent social goodwill tour through China. The rumor mill is on fire with reports that Facebook will start a jointly-owned social network with China search giant Baidu. Back in February, it was reported that Baidu execs [...] more...
Baidu Execs Tour Facebook HQ
ADOTAS – Executives from China’s leading search engine, Baidu, are taking in some sun in California as they visit Facebook headquarters, reports Chinese news site Sina. In December, Facebook CEO Mark Zuckerberg visited the People’s Republic on a vacation that reportedly included interviews with executives from China Mobile and Baidu, which [...] more...
Google, Baidu Clash with Respective Online Library Strategies
Google and Chinese rival Baidu are aggressively competing for the latter’s Internet market, the world’s second largest with 137 million users, by each building out their own online library services–the goal being to eventually monetize and create rev share between the media companies and the content providers. Peking University Library, which [...] more...
Baidu Receives Content License for News
Chinese search mainstay Baidu can now consider itself a news portal, after the company received an Internet news content service license from the China State Council Information Office (SCIO). Baidu, often nicknamed “China’s Google”, will now be able to do its own reporting over providing aggregated news search results to Chinese [...] more...
Baidu Streams EMI
Chinese portal Baidu has struck a deal with indie music label EMI to stream ad-supported music to Chinese audiences. Tunes from Typhoon Music, an EMI joint venture that operates music companies in the PRC, Hong Kong and Korea, will be available for free to Baidu users through a special “EMI Music [...] more...
Baidu Turning Japanese
Baidu, one of China’s leading Internet search companies, has announced its intention to break into the Japanese market next year after six months of Japanese language search technology studies. “We believe that our proven strength in non-English language search, the high internet penetration in Japan, as well as similarities between the [...] more...
MTV Exporting Pimped Rides To China
MTV Networks and Baidu (aka “the Google of China”), have announced a partnership to offer more than 15,000 music videos, mostly from Chinese artists, and TV shows like the Chinese-language version of the “Pimp My Ride” car overhaul show to Chinese Internet users. MTV and Baidu will charge for some [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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