baby-boomers



What Do Most of Us Really Want For Christmas? Hint: No Shopping is Required

Written on
November 25th 2013
Author
Press Release

NEW YORK (ADOTAS) — As retailers prepare to move into high gear with the promotions and events that will kick-off the holiday shopping season, it might come as a surprise to many eager shoppers to learn what the single most desired gift is on most people’s wish list.  Recent findings ... more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...

GfK’s Theriault Will Share Insights on Mobile Device Use at OMMA Video

Written on
October 22nd 2012
Author
Press Release

NEW YORK/LOS ANGELES (October 22, 2012) – As consumers increasingly rely on mobile platforms to access information and media – including video – GfK is bringing crucial insights on mobile device adoption and use to tomorrow’s OMMA Video conference. Benjamin Theriault, Senior Vice President of Sales for GfK’s Digital Market Intelligence ... more...

Boomers Strike Again

Written on
September 8th 2010
Author
Sarah Novotny

A new report from Pew Internet & American Life Project indicates the population of social network users aged 50 and older have nearly doubled over the past year. That’s right the “boomers” have taken over again. According to the research firms, while social networks have grown significantly across all age ... more...