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Social Media Landscape: LinkedIn Could Rival Facebook’s Dominance
ADOTAS – The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels. While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership. And that points to huge opportunities ahead for [...] more...
Neolane Infographic: ‘Finding Your Way with Marketing Automation Workflow’
Neolane recently created this infographic, “Finding Your Way with Marketing Automation Workflow,” which is cleverly designed to look like a subway map. Each subway line represents a different category of automation, with the stops as examples. The stops where the subway lines intersect represent the workflow examples spanning multiple categories. Subscribe [...] more...
Is Content Marketing the Future? Lessons for the Digital Engagement Path
With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral [...] more...
FreeMyApps Bringing Its App Discovery, Engagement & Rewards Platform to Android
BOSTON (December 7, 2012) – FreeMyAppsTM (www.freemyapps.com), a leading app discovery, engagement and rewards platform for mobile app marketing, today announced its upcoming launch on Android after experiencing 1,000 percent iOS growth in 2012. Created by Fiksu, FreeMyApps has quickly become a destination for eager consumers seeking to discover [...] more...
VNU Goes Live with Internet Broadcasting Service
B2C publisher VNU Business Publications Ltd, the London-based publishing arm of VNU Business Media Europe, today announced the launch of VNU On Air, its new portfolio of Internet-delivered audio and video content. VNU On Air will incorporate a mix of up-to-date news, product and technology know-how, and high level industry discussion [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
