b2c



The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

What Goes Around Comes Around in (1:1) Marketing, Too

Written on
March 31st 2014
Author
Mark Klein

ADOTAS – After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago. Without the modern conveniences marketers use today (email, electronic media, and telemarketing), Field ... more...

Silverpop Launches Revenue Analytics to Deliver Intuitive ROI Analysis

Written on
October 15th 2013
Author
Press Release

ATLANTA, October 15, 2013 (ADOTAS) — SilverpopTM today announces the launch of Revenue Analytics. This new application gives marketers a simple, out-of-the-box solution for measuring how much revenue their marketing activities are generating. Designed for the needs of  B2B marketers, Revenue Analytics ties together all marketing activities generated by Silverpop with ... more...

Social Media Landscape: LinkedIn Could Rival Facebook’s Dominance

Written on
May 6th 2013
Author
Roger Katz

ADOTAS – The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels.  While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership.  And that points to huge opportunities ahead for ... more...

Neolane Infographic: ‘Finding Your Way with Marketing Automation Workflow’

Written on
March 4th 2013
Author
Adotas

Neolane recently created this infographic, “Finding Your Way with Marketing Automation Workflow,” which is cleverly designed to look like a subway map. Each subway line represents a different category of automation, with the stops as examples. The stops where the subway lines intersect represent the workflow examples spanning multiple categories. Subscribe ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

FreeMyApps Bringing Its App Discovery, Engagement & Rewards Platform to Android

Written on
December 7th 2012
Author
Press Release

BOSTON (December 7, 2012) – FreeMyAppsTM (www.freemyapps.com), a leading app discovery, engagement and rewards platform for mobile app marketing, today announced its upcoming launch on Android after experiencing 1,000 percent iOS growth in 2012. Created by Fiksu, FreeMyApps has quickly become a destination for eager consumers seeking to discover ... more...

VNU Goes Live with Internet Broadcasting Service

Written on
June 23rd 2006
Author
Sarah Novotny

B2C publisher VNU Business Publications Ltd, the London-based publishing arm of VNU Business Media Europe, today announced the launch of VNU On Air, its new portfolio of Internet-delivered audio and video content. VNU On Air will incorporate a mix of up-to-date news, product and technology know-how, and high level industry discussion ... more...