b2b



B2B Marketing Predictions for 2016

Written on
January 12th 2016
Author
Kalia Doner

Madison Logic has put together an infographic highlighting B2B marketing predictions for 2016. It provides insight into the future of the marketing technology landscape and how it will change in 2016, with comments from thought leaders in the field. _________________________________________________________________________ Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Penton Launches SmartReach Audience Extension For B2B Marketers

Written on
December 14th 2015
Author
Adotas

Audience-Based Targeting Capabilities Can Now Reach 20 Million Business Decision Makers Anywhere on the Web Penton, an information services company, announced the launch of Penton SmartReach™ Audience Extension, which will provide business-to-business marketers with the ability to better target and convert new customers through email and websites. The expanded capability of ... more...

Madison Logic Reports: B2B Lead Costs Skyrocket

Written on
December 10th 2015
Author
Adotas

Within the B2B space, the cost of a lead has increased significantly this year as more and more marketers have opted for higher quality and more expensive account-based marketing (ABM) campaigns. Madison Logic, a provider of B2B digital brand and demand solutions powered by intent data, has created an infographic to ... more...

Circleback Now Uses Artificial Intelligence and Crowdsourcing to Help You Manage Contact Data

Written on
September 15th 2015
Author
Adotas

CircleBack, Inc. today launched ContactCloud, a cloud-based contact data management solution for Salesforce users. Unlike other solutions, CircleBack ContactCloud automatically keeps contact information up-to-date in near real-time when connected to Salesforce and marketing automation software such as Marketo and Eloqua. CircleBack ContactCloud uses a patented blend of artificial intelligence ... more...

Seasonality Hurts Metrics: The Impact of the Holiday Season on B2B Marketers

Written on
December 17th 2014
Author
Robert Cordray

The holiday season impacts business of different types in a variety of different ways. Of course, as the holiday season approaches, the media focuses on the impact seasonal shoppers are having on retail stores. Despite the focus on the retail industry during the holiday season, other types of businesses also ... more...

B2B Marketing Needs More Domain Expertise

Written on
July 28th 2014
Author
Ben Maitland

There is another death in the industry. According to Russell Glass’s latest post, RIP, Mr. B2B Ad Campaign. He argues that the traditional B2B buyer’s journey is shifting to an ‘always-on,’ multi-channel strategy, describing how, “prospects search on Google, visit vendor websites, consult product review sites, engage on social media, consult ... more...

New Bizo Report Reveals B2B Marketers Are Hungry for Greater Optimization

Written on
June 26th 2014
Author
Press Release

SAN FRANCISCO, June 26, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today shared results of its “State of B2B Lead Nurturing” survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, ... more...

Demandbase Adds Mobile and Video Targeting Functionality for B2B Advertising

Written on
April 25th 2014
Author
Press Release

ADOTAS — Demandbase, the targeting and personalization company, today announced that its marketing platform now includes the ability to extend the reach of B2B campaigns by targeting specific business audiences on mobile devices, and  run video advertising campaigns targeting companies and business audiences on YouTube. Test Field & Execution Mobile targeting The new mobile ... more...

Why CPM Is Neither Dead Nor Dying

Written on
April 21st 2014
Author
Bill Guild

ADOTAS – In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old [cost per mille] metrics still working?” This question implies that CPM once worked and no longer does. The effectiveness of cost per mille as a metric, if ... more...

The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...