b2b



The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

Professional Referral Channels: The Future of B2B Lead Generation

Written on
April 4th 2014
Author
Dick Beedon

ADOTAS – There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever. Until recently, large corporations have struggled to figure out how ... more...

What Goes Around Comes Around in (1:1) Marketing, Too

Written on
March 31st 2014
Author
Mark Klein

ADOTAS – After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago. Without the modern conveniences marketers use today (email, electronic media, and telemarketing), Field ... more...

4 Important Lessons B2B Marketers Learned in 2013

Written on
March 5th 2014
Author
Erik Matlick

ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data ... more...

LinkedIn Introduces Sponsored InMail on Mobile

Written on
March 5th 2014
Author
Mike Daly

ADOTAS – LinkedIn expanded its mobile ad offering today with the introduction of Sponsored InMail on mobile. “With more than half of LinkedIn Inbox pageviews currently happening on mobile devices, this creates an unprecedented opportunity for advertisers to reach LinkedIn members where they engage the most,” said Dan Gonzalez (pictured), LinkedIn’s Sr. Global Product Marketing Manager, ... more...

Rocketrip Lands $2.6 Million Series A Round

Written on
February 10th 2014
Author
AdotasWire

NEW YORK, February 10, 2014 (ADOTAS) – Rocketrip, the first commercially available platform to save companies money on travel expenses by rewarding employee cost-saving behavior, today announced that it has closed its first institutional round of funding. Canaan Partners led the $2.6 million Series A financing with participation from Genacast Ventures and others investors. Rocketrip has ... more...

EXCLUSIVE: Study Shows Only 3% of B2B Firms Use Marketing Automation

Written on
January 21st 2014
Author
Richard L. Tso

ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create complex drip-email campaigns that can trigger the sending of follow-up emails once a user clicks on an embedded link. “The ... more...

4 Overlooked Ways to Become an Elite Social Brand in B2B

Written on
January 16th 2014
Author
John Lee

ADOTAS – When it comes to social media marketing, there’s this unshakeable sense that we’re not quite there yet. You know what I mean: That nagging feeling, from the CMO down, that we could – and should – be doing better, especially in B2B. That’s because while social has reached a ... more...

Bizo, With IAB Support, Releases First ‘For Dummies’ Guide to B2B Display Advertising

Written on
January 15th 2014
Author
Mike Daly

SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and ... more...

Leadspace Update Provides New Predictive Company Targeting

Written on
January 14th 2014
Author
AdotasWire

MENLO PARK, Calif., January 14, 2014 (ADOTAS) — B2B predictive lead targeting pioneer Leadspace, Inc. today launched its new targeting feature that helps B2B marketers and sales teams more accurately target companies that are most likely to purchase. The new capability is included as part of the latest version of ... more...