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Video from the Westchester Digital Summit

Written on
May 17th 2013
Author
Mike Daly

ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your Attention in 2013,” the summit was organized by Silverback Social. Wine and social media expert Gary Vaynerchuk delivered the [...] more...

For B2B Marketers, the Future is Behind the Firewall

Written on
May 6th 2013
Author
Mark Dye

ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking [...] more...

Social Media Landscape: LinkedIn Could Rival Facebook’s Dominance

Written on
May 6th 2013
Author
Roger Katz

ADOTAS – The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels.  While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership.  And that points to huge opportunities ahead for [...] more...

Blogshare: 5 Great Pinterest B2B Accounts

Written on
April 25th 2013
Author
Adotas

ADOTAS (via PinLeague) – At first glance, it’s obvious that Pinterest is a perfect platform for B2C companies to market their products. It’s still overwhelmingly product-image oriented, overwhelmingly female (though the percentage of men on Pinterest continues to grow)  and overwhelmingly an escapist network.  However, with the rising popularity of infographics, the Pinterest tech category and Pinterest as a marketing [...] more...

Neolane Infographic: ‘Finding Your Way with Marketing Automation Workflow’

Written on
March 4th 2013
Author
Adotas

Neolane recently created this infographic, “Finding Your Way with Marketing Automation Workflow,” which is cleverly designed to look like a subway map. Each subway line represents a different category of automation, with the stops as examples. The stops where the subway lines intersect represent the workflow examples spanning multiple categories. Subscribe [...] more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing [...] more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral [...] more...

B2B Marketing Gets Social with Bizo Marketing Platform, Self-Service Edition

Written on
November 13th 2012
Author
AdotasWire

SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their [...] more...

Demandbase Launches Company-Ta​rgeted B2B Advertisin​g Solution

Written on
October 17th 2012
Author
AdotasWire

SAN FRANCISCO (October 17, 2012) — Demandbase, Inc., the real-time targeting and personalization platform, today launched Demandbase Company-Targeted Advertising, the first-ever advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes. [...] more...

Curata Seeks Participants for Second Annual B2B Content Marketing Trends Survey

Written on
October 3rd 2012
Author
AdotasWire

CAMBRIDGE, MASS. (October 3, 2012) – Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, has opened the survey for its second annual B2B content marketing trends report. The survey explores the state of B2B marketing and the changing role of [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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