b2b
Predictions for 2012: Social Media Beyond IPOs
ADOTAS – Yes, social media will grow at rates that will shake even the most aggressive predictions. Yes, Facebook will go public. Some things about social media are easy to predict. But if you’re a smart marketer, you will need to get beyond the hype of IPOs and exponential growth [...] more...
Making Social Marketing Work for B2B
ADOTAS – Marketers are well aware of the benefits that consumer-focused social networks like Facebook and Twitter deliver in the aim to reach people. Attention has now turned to business-focused social networks, which are starting to serve as the conduit for how businesses connect with, serve and sell to their [...] more...
30 Ways to Torpedo Your Company Blog
BLUE PHOENIX – It seems like everyone has a company blog. We certainly do (you’re reading it right now!) But is everyone striving towards better practices in the world of corporate blogging? In such a crowded playing field and with every company suddenly embracing social without necessarily forging a plan [...] more...
Bizo Deploys Link Shortener for B2B Targeting
ADOTAS – In the B2B world, reputation revolves increasingly on what you share via social media outlets. B2B targeting specialist Bizo how found a way to monetize this activity through its Bizo Switchboard smart link shortener, now free for use during its beta period. Switchboard connects to Bizo’s Bizographics database, which features [...] more...
Display, Mobile Top Marketers’ 2011 Priorities
ADOTAS – When B2B targeting pro Bizo asked both B2B marketers and ad agencies for their top three online marketing priorities in 2011, display came in on top with 65% of the vote, followed by mobile with 60% and SEO with 56%. Ninety percent of respondents said display was as [...] more...
Bizo Opens Up B2B Audience Marketing Platform
ADOTAS – Want those healthy B2B professionals without the fattening cookies? Well, come on down to Bizo for the official launch of the Bizo Audience Marketing Platform. Yes, Bizo maintains data on 85 million U.S. business professionals, 80% of the country’s business community, which it breaks down into demographic segments it [...] more...
LinkedIn Ads Lose Beta Label, Gain Targeting Options
ADOTAS – Some dishes are best slow-cooked on the stove for hours — for LinkedIn, its self-service pay-per-click text ads needed a few years simmering on the burner before coming out of beta. Originally introduced in 2008, the social network for professionals is tearing off the beta tag attached to LinkedIn Ads and [...] more...
B2B: Finding a Home in the Social Neighborhood
ADOTAS – Often there can be a stigma that social media is not an effective means to deliver messages and connect with consumers, especially as it relates to the B2B (business-to-business) industry. But, to put it simply, B2B marketers can’t ignore the changing media landscape, especially as it relates to [...] more...
TRAFFIQ Taps Bizo for Its Business End
ADOTAS – The holidays may be when many companies slow down and start daydreaming about fruitcakes and sugarplums, but TRAFFIQ has got business on its mind. The agency workflow tool has partnered with B2B targeting platform Bizo and its database of 85 million businesspeople worldwide. In effect, advertisers on TRAFFIQ will [...] more...
B2B Marketing Trends on the Horizon
ADOTAS - 2011 is almost here and that means B2B marketing professionals are evaluating plans and allocating budget for the upcoming year. Each company has unique goals as well as challenges, and what works for one company may not for another—there are no universal marketing solutions. However, the same key trends will [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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