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Campaigner’s Luc Vezina Boosts The Message Of Email Marketing

Written on
January 22nd 2008
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Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took some [...] more...

2-Minute Explainer Hooks Prospective Online Marketers

Written on
April 28th 2006
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Editor

Many companies are utilizing 2-Minute Explainers to sell their marketing messages to online consumers. These brief Flash presentations attract perspective online buyers by delivering information about specific products. Developed by Business Information Graphics, a New York B2B marketing communications firm, these presentations hook the consumer on web landing pages [...] more...

B2B Ad Page Revenue Rises in ‘05

Written on
February 23rd 2006
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Editor

According to a recently released report from American Business Media’s subsidiary Business Information Network, revenue from B2B ad pages rose 1.7% in December from a year earlier. As a whole, ad pages finished the year up 4%. The increase for the year was attributed in part to the strong performance of [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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