b2b-marketing



The Shocking Truth About B2B Marketing

Written on
October 16th 2014
Author
Robert Cordray

You have probably heard many tout B2B marketing as the easiest strategy for bringing loads of clientele to a business. These individuals say that this tactic is effortless and will work in almost any circumstance. To these people, B2B marketing is just as easy as going up to random people ... more...

Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue Run Rate

Written on
February 4th 2014
Author
Press Release

SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million, boosting the company’s annual revenue run rate to $50 million. Bizo also delivered bookings of $38.3M in 2013, ... more...

Survey: Less than Half of Salespeople Deliver Messages as Intended

Written on
April 30th 2013
Author
Press Release

INCLINE VILLAGE, NEV., April 30, 2013 (ADOTAS) — Corporate Visions, Inc., a leading sales and marketing messaging company, today announced the results of its first quarter survey on sales and marketing alignment, which focused on product launch messaging. The survey polled approximately 400 business-to-business (B2B) salespeople and marketers worldwide, and revealed ... more...

Blogshare: 5 Great Pinterest B2B Accounts

Written on
April 25th 2013
Author
Adotas

ADOTAS (via PinLeague) – At first glance, it’s obvious that Pinterest is a perfect platform for B2C companies to market their products. It’s still overwhelmingly product-image oriented, overwhelmingly female (though the percentage of men on Pinterest continues to grow)  and overwhelmingly an escapist network.  However, with the rising popularity of infographics, the Pinterest tech category and Pinterest as a marketing ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
Press Release

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

How B2B Marketers are Learning to Love Social Media for Lead Generation

Written on
April 3rd 2013
Author
Pete Schott

ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), ... more...

5 Tips to Generate B2B Leads with Social Content

Written on
January 23rd 2013
Author
Jennifer Agustin

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the ... more...

Mintigo DNA Spotlight: Smiling Faces More Likely to Buy

Written on
December 11th 2012
Author
Press Release

SAN FRANCISCO (December 11, 2012) — Today, Mintigo unveiled results from its most recent DNA Spotlight Report, which examined online professional profiles to determine the likelihood of prospects responding to a “cold email” from a B2B marketer. Mintigo’s study focused on campaigns aimed at promoting B2B services to sales, marketing, ... more...

BBN Selects Visible Intelligence Platform to Power Social Media Listening Solution for B2B Marketers

Written on
October 15th 2012
Author
Press Release

LAS VEGAS/DMA (October 15, 2012) — Visible Technologies®, a leader in social media monitoring and analytics, today announced that BBN, an industry pacesetter in large-scale digital marketing solutions for business-to-business marketers, has selected the Visible Intelligence™ Platform and content from LexisNexis® to power its “SNAP” (Social Network Assessment Platform). DMA ... more...

Curata Seeks Participants for Second Annual B2B Content Marketing Trends Survey

Written on
October 3rd 2012
Author
Press Release

CAMBRIDGE, MASS. (October 3, 2012) – Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, has opened the survey for its second annual B2B content marketing trends report. The survey explores the state of B2B marketing and the changing role of ... more...