azoogleads
AzoogleAds Announces Launch of iMobile Publisher
ADOTAS – Epic Advertising’s AzoogleAds has announced the successful beta launch of its new iPhone Publisher Reporting Platform, dubbed iMobile Publisher. Initially, it will only include a handful of publishers. (An app demo will debut at ad:tech New York). iMobile Publisher was designed to give publishers in the AzoogleAds performance ad [...] more...
AzoogleAds Goes European
ADOTAS – Azoogle, Inc, an online performance-based ad network, announced today that the firm is expanding into the European marketplace through an agreement with 77Agency, an independent New Media Marketing agency based in London. Publishers on AzoogleAds’ network will now have access to international advertising inventory in sectors including financial services, [...] more...
AT&T Pays Florida AG $2.5M, Become Police In Industry
ADOTAS – The Florida Attorney General has done it again. AG Bill McCollum announced today that AT&T Mobility will be the first wireless company in the nation to “police representations made in internet advertising for cell phone content.” The company will also make full restitutions to Florida consumers who were deceptively [...] more...
AzoogleAds Rolls Out The Epic Ad Center
AzoogleAds, a New York-based online marketing solutions provider, has announced the launch of its newest product, the “Epic Ad Center”. This is the latest in a string of strategic initiatives that will expand the company’s portfolio of advertising solutions for businesses of all sizes on a local and national level. [...] more...
AzoogleAds Settles, Florida AG Rakes in $1 Million
When the Attorney General of Florida decided to open an investigation this past spring concerning lead generation practices in the online marketing space, specifically mobile ringtones, many companies were probably racing to clean up their practices or hoping they would float under the radar. AzoogleAds was one of the companies [...] more...
AzoogleAds Under Investigation
The office of Florida’s Attorney General has opened a civil investigation of AzoogleAds looking for “unfair and deceptive trade practices regarding online ringtone offers.” The Florida Attorney General has made no accusations. Under Florida law, AzoogleAds may have to pay up to $10,000 per violation. Subscribe to the free Adotas.com Newsletter [...] more...
AzoogleAds Pushing Acceptable Use Policy for Mobile Publishers
Performance-based marketing company AzoogleAds has adopted a new publisher protection policy for mobile marketing. The mobile Acceptable Use Policy is based on CITA and MMA standards, with additional guidelines set by mobile carriers like Cingular, Verizon, Sprint, and T-Mobile. The policy contains 21 mandates including double opt-in and full-disclosure to [...] more...
Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression
It all began with a healthy debate on IM regarding one of the online ad industry’s most consistent quandaries. Only this time around, the dialogue was punctuated with the statement, “CPA will dominate metrics in 2010, brand advertising will die out.” Was this a new twist to the tale, or [...] more...
Azoogle Continues Adware Crackdown
Performance marketing company AzoogleAds today announced the adoption of a new Acceptable Use Policy for downloadable software, namely adware. This new set of standards, which the company believes are the strictest in the performance-based market, represents the latest stage in AzoogleAds’ ongoing effort to ensure the quality of its traffic. [...] more...
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Latest News
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Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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