avenue_a_razorfish
Avenue A | Razorfish Buys Parisian Interactive Agency
Interactive company Avenue A | Razorfish, a division of aQuantive, has purchased Duke, a Paris-based interactive agency with offices in France and the UK. The new acquisition adds to Avenue A | Razorfish’s growing roster of international operations. The company already has offices in North America, Australia, Asia and Europe. The [...] more...
Internet TV Network Partners with Avenue A | Razorfish, 24/7 Real Media
Internet TV network SIVOO has partnered with online ad networks Avenue A | Razorfish, WebTrends, and 24/7 Real Media to help build out its business. SIVOO specializes in US-centric multi-language content, with programs in English, Spanish, Chinese and Hindi. “The SIVOO Internet TV Network offers a significant opportunity for advertisers as its [...] more...
Avenue A | Razorfish Enters Japan
With a heavy investment in Digital Palette, a subsidiary of Japanese marketing service Dentsu, Avenue A | Razorfish has all but secured its beachhead in the Japanese market. The investment makes Avenue A the second largest shareholder in Digital Palette after Dentsu itself. Consequently, Digital Palette will now offer its digital [...] more...
Avenue A | Razorfish Re-launches XM Site
Digital marketing agency Avenue A | Razorfish has announced its participation in the re-launch of the mail website for satellite radio service XM. The redesign showcases XM’s 170 channels of music, talk, sports and news and features new search features like “Artist Search” that lets users find the channels that carry [...] more...
Avenue A | Razorfish Makes Over Cingular Site
Digital marketing company Avenue A | Razorfish has completely redesigned the home page for cellular carrier Cingular, giving visitors to Cingular.com a more efficient online shopping experience and the ability to view their account details as well as a shiny new look. “Our objectives in redesigning cingular.com were clear,” said Bob [...] more...
Avenue A | Razorfish Acquires Honk Kong Digital Agency
US-based interactive marketing firm Avenue A | Razorfish, an aQuantive subsidiary, has announced the purchase of e-Crusade, a digital marketing agency out of Hong Kong and Shanghai. e-Crusade has provided strategic planning, creative, tech and digital integration services since 1999, and has won more than 30 awards from the Association of [...] more...
Avenue A | Razorfish Wins Nine WebAwards
Avenue A | Razorfish has announced that it has won nine “Best in Class” awards in the Web Marketing Association’s 2006 International WebAward competition. The annual award show recognizes the people and organizations responsible for developing the Internet’s best and most effective websites. The WebAwards focus on the design of the [...] more...
Avenue A | Razorfish Brings on NEUE DIGITALE
Interactive marketing firm Avenue A | Razorfish has increased its digital marketing family with the acquisition of NEUE DIGITALE, a German-based creative agency for digital marketing. NEUE DIGITALE’s services include strategic planning, creative conception, and technical implementation for integrated, interactive marketing. It also provides media services for the integration of [...] more...
NYTimes.com Relaunches Video-Enabled Site
The New York Times re-launched their website today with a host of new features for their growing audience of online news readers and a number of new options for advertisers. The most notable addition is the inclusion of original pre-roll video on their homepage and embedded within various sections of [...] more...
Coors Picks Avenue A | Razorfish as Agency of Record
Avenue A | Razorfish today announced its selection as Coors Brewing Co.’s interactive agency of record. The agency will be responsible for full-service media buying and planning, website design and development, as well as creative and analytics for the nation’s third largest brewer. “Coors is an example of the growing trend [...] more...
Latest News
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
- Hakia Launches “Quality” Focused Interface October 6th 2008
- Context Optional Introduces Social Marketing Platform October 6th 2008
- eBay Fires 10% of Workforce, Makes $1.3B Worth of Acquisitions October 6th 2008
- Click Forensic Unmasks Weapon in Trademark Infringement Battle October 6th 2008
- Video Advertisers May Cash in on Fiscal Crisis October 3rd 2008
- Obama Issues iPhone App October 3rd 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Features
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
- Marketing Secrets of an Online “Lurker” October 1st 2008
- How To Produce a Social Ad That Doesn’t Suck September 30th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- In The Time Of Recession, Is Branding Really Enough? (2)
- Study: Ad Network Use Soars (2)
- The Ad Revenue Waterfall (2)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
