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GoFish Adds WeeWorld To The Family

Written on
February 26th 2008
Author
Editor

ADOTAS - GoFish Corporation announced today announced the addition of WeeWorld, an avatar-based social network, to its newly-launched youth-focused online media and entertainment network. WeeWorld has over 21 million WeeMees, the youth avatars that have been created worldwide. This increases domestic reach of the GoFish Network to 18.2 million unique [...] more...

Sight, Sound and eMotion: Making a Case for Marketing in Second Life

Written on
October 30th 2006
Author
Adam Broitman

Media extends our ability to interact with the world as well as our ability to retrieve and share information. As we move forward in the digital century, our extensions are growing in number and becoming increasingly human. The seismic shifts in how we communicate in the [twenty-first] century pose new [...] more...

Marketing’s New Manifestation: Why Avatars Best Represent Online User Engagement, Part II

Written on
July 18th 2006
Author
Jesse Shannon

In part 1 of this series, we looked at the value of marketing to avatars in a general sense. Generalities are great, but for something as strange and new as marketing to an artificial entity, real world examples can be extremely valuable in making something so conceptually indistinct a [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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