automotive



Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

Pandora Launches Advertising on Automotive Platforms

Written on
January 6th 2014
Author
Mike Daly

LAS VEGAS and OAKLAND, Calif., January 6, 2014 (ADOTAS) – Pandora (NYSE: P), the leading internet radio service, today announced it will begin rolling out in-car advertising solutions this month. Major national brands including BP, Ford Motor Company, State Farm® and Taco Bell are on board to take advantage of ... more...

Blogshare: Why Tumblr Will Make Yahoo Billions

Written on
May 21st 2013
Author
Larry Kim

ADOTAS (via WordStream) — Here’s why I think Yahoo is smart to buy Tumblr for $1.1B: Display ads are way under-valued. We published research last year (research that google asked me to remove) showing display ads out-perform search ads in certain industries like travel and automotive, and are close behind in most ... more...

New Pinterest Research: Only 30% of Engagement Driven By Brands

Written on
April 30th 2013
Author
Adotas

ADOTAS – Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail, Automotive, and Electronics industries. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The study reveals that unlike Twitter and Facebook, where ... more...

Report: Top 500 Brands on YouTube

Written on
April 24th 2013
Author
Adotas

ADOTAS – Outrigger Media has just released a performance report on the Top 500 Brands on YouTube. Some report highlights include: The Top 500 marketer brands on YouTube generate more than 400 million views against their content each month. Technology (Google, HTC, Sony), Automotive (Audi, BMW, Chevrolet), and Apparel (Nike, DC Shoes, Victoria’s Secret) brands ... more...

AFAIK: Forbes’ Most Promising Firms, Opera, Affiliate Window, Brandwatch, Rakuten LinkShare, Anametrix, Dachis Group, Marketing Zen, Datonics, MediaMath, IMN

Written on
February 8th 2013
Author
Mike Daly

Here’s what’s charting now on the digital marketing hit parade: Rocket Fuel was named No. 4 on the 2013 Forbes Most Promising Companies in America. Rocket Fuel was the top-ranked of six digital ad companies in the top 50, which also includes OpenX (7), Adroll (30), ShareThis (35), Rubicon (40) and ... more...

Tapad Offers Glimpse Into Mobile Habits of Niners, Ravens Fans

Written on
January 31st 2013
Author
Adotas

Cross-device ad tech company Tapad has pulled some stats on device usage in San Francisco and Baltimore to find out which devices each team’s fans engage with most. Here’s what they found: What’s the mobile device of choice in each city? San Francisco-based 49ers fans are “mobile super users” — they’re ... more...

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Written on
December 14th 2012
Author
Mike Daly

Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach ... more...

Chevrolet Partners with Dailybreak for ‘Home for the Holidays’

Written on
November 29th 2012
Author
Mike Daly

BOSTON (November 28, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced a partnership with Chevrolet for a “Home for the Holidays” campaign. Through Dailybreak’s unique Challenge engagement unit, Chevy is giving a holiday gift of a brand new ... more...

Infographic: The Cost of Reaching Holiday, Automotive and Travel Audiences

Written on
November 26th 2012
Author
Adotas

ChoiceStream, a leading innovator in targeted advertising solutions, recently announced the second installment of its monthly Audience Cost Calendar. Powered by the CRUNCH Audience Cost Index, the Audience Cost Calendar is a monthly aggregation of impressions traded on digital ad exchanges. The calendar provides marketers with a snapshot of how online audience ... more...