automation



Why Ad Server Misfires Hurt Advertisers

Written on
May 20th 2014
Author
Dave Zinman

ADOTAS – A great deal of time and effort is spent creating platforms and algorithms that can increase timeliness and targeting accuracy at scale. These ad serving platforms and programmatic buying have improved digital advertising in many ways, and are dynamic and adaptable in every way but one: what about ... more...

The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

What Goes Around Comes Around in (1:1) Marketing, Too

Written on
March 31st 2014
Author
Mark Klein

ADOTAS – After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago. Without the modern conveniences marketers use today (email, electronic media, and telemarketing), Field ... more...

The Data Deluge: Blessing or Curse for Content Marketers?

Written on
March 24th 2014
Author
Lars Christensen

ADOTAS — Now more than ever, it is essential that content marketers be precise and targeted with the content they develop in order for it to hit the mark and achieve the desired effect. With the growth of precise tracking analytics that empower marketers to create specific target personas, there ... more...

Programmatic Is Not Automatic

Written on
March 18th 2014
Author
Rami Brusilovsky

ADOTAS – In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected to ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

4 Important Lessons B2B Marketers Learned in 2013

Written on
March 5th 2014
Author
Erik Matlick

ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data ... more...

6 Technologies That Are Changing The Way We Do Business

Written on
February 11th 2014
Author
Hailey Robinson

ADOTAS — Technology is constantly changing how people communicate and conduct business. As a result, the business world is continuously adapting and adjusting to keep up with technology’s advancements. Although there’s no sure way to predict the innovations of the future, there are technologies already available that are influencing how ... more...

LiquidM Updates Platform, Combining Direct Publisher Ad Serving With RTB Reach Extension

Written on
January 7th 2014
Author
Press Release

SAN FRANCISCO, January 7, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform – version 1.8 – to become the first Software-as-a-Service (SaaS) to automate the optimization of direct publisher ad serving and combine it with RTB supply purchasing via ... more...

ReviMedia: 2013 Review and Predictions for Lead Gen in 2014

Written on
January 2nd 2014
Author
Frans Van Hulle

ADOTAS – What a year 2013 was: The government shut down, Twitter went public, Miley Cyrus twerked and Apple started becoming average. But, what happened in lead generation? Well, 2013 was, overall, an interesting year, with four main trends emerging that will continue to evolve in 2014: 1. Quality means doing ... more...