australia
Report Shows Search Is Fastest Growing Ad Market Down Under
ADOTAS – A report from Frost & Sullivan shows that online search and online directory advertising expenditures have grown 23 percent in the 12 months prior to June 2011, reaching a total value of $1.4 billion in the Australian market. Search has been outperforming all other mainstream online advertising activities [...] more...
The Year and Holidays in Click Fraud
ADOTAS – Two new reports out suggest that click fraud is still rampant; however, one company saw a surprisingly low percentage over the normally flagrant holiday season. According to Anchor Intelligence’s Traffic Quality 2009 report, attempted click fraud accounted for approximately one in every four clicks across Anchor’s network. The rate [...] more...
Are Affiliates Stealing From The Cookie Jar?
Internet advertising fraud has staged a resurgence this year, entangling listed marketing services groups, some of the country’s biggest online advertisers and now the NSW Police Fraud Squad’s computer crime unit. In the spotlight is a surge in such dubious online marketing techniques as “cookie hijacking”, which involves “rogue” and often [...] more...
Australian Broadcasting Company Director Defuses Online Ad Criticism
Mark Scott, managing director of the Australian Broadcasting Company (ABC), addressed staff speculations that the publicly funded network would be seeking to monetize its content online through advertising. The ABC is Australia’s equivalent of Britain’s BBC. The BBC faced controversy earlier this year as it sought to implement advertising on its [...] more...
Aussie Agency Leaps Forth with $100 Milllion Acquisition
Emitch, an Australian online ad agency that spun off from privately held traditional media buying company Mitchell & Partners five years ago, has returned and purchased its parent for $100 million (AUD), making it one of the largest ad agencies in the region. Both companies are the brainchild of Australian media [...] more...
Aussie Government to Introduce Mobile Porn Laws
According to a Daily Telegraph report, Australia’s Federal Government has planned to introduce laws to protect children from the distribution of pornographic images via mobile phones. The regulations will include the prohibition of content rated x18+ and above, as well as requirements for age-restrictions on access to adult content. Strong [...] more...
Ford Hosts Online Lifestyle Magazine, Quadruples Online Ad Budget
According to the Sydney Morning Herald, Ford is creating an online magazine for Australian audiences as it quadruples its online advertising budget. The magazine, called “Escape” after its compact SUV, is considered to be a “lifestyle” publication with branded content offering everything from cooking tips to suggested day trips. The [...] more...
Aussies Create Spam Code of Conduct
The Australian Communications and Media Authority (ACMA) has created what they are calling the world’s first code of conduct for ISP’s and email service providers in their fight against spam. The Internet Industry Spam Code of Practice, created in cooperation with Australia’s Internet Industry Association, mandates that ISP’s tell their [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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