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australia

Are Affiliates Stealing From The Cookie Jar?

Written on: December 12th 2007
Author: Sydney Morning Herald

Internet advertising fraud has staged a resurgence this year, entangling listed marketing services groups, some of the country’s biggest online advertisers and now the NSW Police Fraud Squad’s computer crime unit. In the spotlight is a surge in such dubious online marketing techniques as “cookie hijacking”, which involves “rogue” and often [...] more...

Australian Broadcasting Company Director Defuses Online Ad Criticism

Written on: April 4th 2007
Author: Editor

Mark Scott, managing director of the Australian Broadcasting Company (ABC), addressed staff speculations that the publicly funded network would be seeking to monetize its content online through advertising. The ABC is Australia’s equivalent of Britain’s BBC. The BBC faced controversy earlier this year as it sought to implement advertising on its [...] more...

Aussie Agency Leaps Forth with $100 Milllion Acquisition

Written on: December 20th 2006
Author: Editor

Emitch, an Australian online ad agency that spun off from privately held traditional media buying company Mitchell & Partners five years ago, has returned and purchased its parent for $100 million (AUD), making it one of the largest ad agencies in the region. Both companies are the brainchild of Australian media [...] more...

Aussie Government to Introduce Mobile Porn Laws

Written on: August 21st 2006
Author: Editor

According to a Daily Telegraph report, Australia’s Federal Government has planned to introduce laws to protect children from the distribution of pornographic images via mobile phones. The regulations will include the prohibition of content rated x18+ and above, as well as requirements for age-restrictions on access to adult content. Strong [...] more...

Ford Hosts Online Lifestyle Magazine, Quadruples Online Ad Budget

Written on: August 16th 2006
Author: Editor

According to the Sydney Morning Herald, Ford is creating an online magazine for Australian audiences as it quadruples its online advertising budget. The magazine, called “Escape” after its compact SUV, is considered to be a “lifestyle” publication with branded content offering everything from cooking tips to suggested day trips. The [...] more...

Aussies Create Spam Code of Conduct

Written on: March 28th 2006
Author: Editor

The Australian Communications and Media Authority (ACMA) has created what they are calling the world’s first code of conduct for ISP’s and email service providers in their fight against spam. The Internet Industry Spam Code of Practice, created in cooperation with Australia’s Internet Industry Association, mandates that ISP’s tell their [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...