augmented-reality
SMS Marketing: How Mobile Carriers are Putting it in Context and Proving it isn’t Dead
ADOTAS — At the rate the mobile industry changes, what is hip and cool one minute can quickly become yesterday’s news. But can yesterday’s news not continue to have significant value? I guess it depends on whether you’re trying to reach the 70+ percent of consumers who have adopted SMS, [...] more...
AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY
ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and [...] more...
Larissa’s Picks to Click: Is Your Ad Seen? Augmented Reality Sells, and Pepsi Harlem Shakes
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Presidents’ Day? I wish I still had off from school for this “holiday.” ClickZ examines display ads, showing on average 3 out [...] more...
Game-Changing Gadgets: The Relationship Between Devices and Marketing
In recent years, the introduction of innovative mobile tech toys has forced many in the interactive ad industry to regroup, rethink and retool. To coincide with CES 2013, we asked some experts for their thoughts on how devices are driving the industry and vice-versa. What groundbreaking devices still have us playing [...] more...
Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology. This will be a great plus to [...] more...
Video: “The Future of Engagement” Looks Through Google Glass
ADOTAS - This time on video series The Future of Engagement, host Murray Newlands looks right at Google, with the very loud buzz around its new augmented reality glasses, Google Glass. As the news spread over a week’s time, the Google Glass demonstration video topped 10 million views, and around [...] more...
metaio Displays Augmented Reality Marketing Abilities With Toyota’s Virtual Pop Concert
ADOTAS – File under “must be Japanese”: The 2011 Toyota Corolla is being endorsed by virtual pop star Hatsune Miku in an augmented reality experience from metaio in which she performs a live private concert alongside her favorite car. Yes, I said “virtual pop star” — Miku is a virtual singer and [...] more...
Augmented Reality App Gives Billboards Feelings
ADOTAS – The digital signage space keeps getting more exciting through adding interactive and mobile elements (beyond just a QR code) to the static billboard. Earlier this year, Space 120 launched a campaign in which video on a Times Square billboard interacted with the crowd below. Now ADstruc, with the help of [...] more...
If Suburban Reality Weren’t Augmented Enough…
ADOTAS – Earlier this week we were quite smitten with Vassault Systemes for turning cereal boxes into video games and augmented reality campaigns. Today’s neato augmented reality campaign comes from Explore Engage in partnership with Commbank and IKON. Basically turning house hunting into a game, consumers can use the Commbank 3D [...] more...
Cool Campaigns: Cereal Boxes Augment Reality
ADOTAS – Man, the kids today have got it so much better — I remember suffering through bowl after bowl of cereal (I never touch the stuff now), desperate to reach that cheap toy hidden within the grainy contents of the box. Now kids can get video games that are [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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