augmented-reality

metaio Displays Augmented Reality Marketing Abilities With Toyota’s Virtual Pop Concert

Written on: September 19th 2011
Author: Gavin Dunaway

ADOTAS – File under “must be Japanese”: The 2011 Toyota Corolla is being endorsed by virtual pop star Hatsune Miku in an augmented reality experience from metaio in which she performs a live private concert alongside her favorite car. Yes, I said “virtual pop star” — Miku is a virtual singer and [...] more...

Augmented Reality App Gives Billboards Feelings

Written on: April 13th 2011
Author: Gavin Dunaway

ADOTAS – The digital signage space keeps getting more exciting through adding interactive and mobile elements (beyond just a QR code) to the static billboard. Earlier this year, Space 120 launched a campaign in which video on a Times Square billboard interacted with the crowd below. Now ADstruc, with the help of [...] more...

If Suburban Reality Weren’t Augmented Enough…

Written on: March 30th 2011
Author: Gavin Dunaway

ADOTAS – Earlier this week we were quite smitten with Vassault Systemes for turning cereal boxes into video games and augmented reality campaigns. Today’s neato augmented reality campaign comes from Explore Engage in partnership with Commbank and IKON. Basically turning house hunting into a game, consumers can use the Commbank 3D [...] more...

Cool Campaigns: Cereal Boxes Augment Reality

Written on: March 28th 2011
Author: Gavin Dunaway

ADOTAS – Man, the kids today have got it so much better — I remember suffering through bowl after bowl of cereal (I never touch the stuff now), desperate to reach that cheap toy hidden within the grainy contents of the box. Now kids can get video games that are [...] more...

Adobe & MediaMind Offer Codes for Rich Media Functionalities

Written on: February 22nd 2011
Author: Gavin Dunaway

ADOTAS – Imagine a library you could peruse while designing display ads that showcased all the coolest and newest rich media tricks. When you found the perfect fit — say an augmented reality tool — you could simply grab a code and insert it into your draft ad. While we’re fantasizing, [...] more...

A Real-World Vision of Augmented Reality

Written on: February 9th 2010
Author: Bruno Uzzan

ADOTAS – Augmented reality (AR) has been in the consumer mainstream for less than a year now. While the technology has been around for considerably longer, enabling web-based AR quickly opened up an enormous array of digital marketing applications. Digital marketing is the very visible tip of the iceberg, but below [...] more...

Toys or Tools?

Written on: February 8th 2010
Author: Ernie Mosteller

ADOTAS – I love toys. Gizmos, games, whatchamacallits, gewgaws. I spent years directing toy commercials and loved the whole process, because I loved toys before I started doing that, and continued to love them after I stopped. Creatives love toys. Take a walk around your creative department — if you don’t [...] more...

Brightkite Opens Augmented Reality to Advertisers

Written on: December 22nd 2009
Author: Gavin Dunaway

ADOTAS – Forget virtual reality, advertisers need to get in on augmented reality — and Brightkite has opened the door. As opposed to altering reality with chemicals (which I would know nothing about…), augmenting reality involves using technology to enhance ones perception of the real world. It’s reminiscent of Arnold Schwarzenegger’s [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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