augmented-reality



VIDEO: Metaio Releases Newest Version of the Junaio AR Browser

Written on
March 20th 2014
Author
AdotasWire

MUNICH and SAN FRANCISCO, March 20, 2014 (ADOTAS) – Metaio today released the newest version of its free Junaio Augmented Reality Browser for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS and ... more...

SMS Marketing: How Mobile Carriers are Putting it in Context and Proving it isn’t Dead

Written on
May 10th 2013
Author
Lara Albert

ADOTAS — At the rate the mobile industry changes, what is hip and cool one minute can quickly become yesterday’s news.  But can yesterday’s news not continue to have significant value?  I guess it depends on whether you’re trying to reach the 70+ percent of consumers who have adopted SMS, ... more...

AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY

Written on
April 18th 2013
Author
Mike Daly

ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and ... more...

Larissa’s Picks to Click: Is Your Ad Seen? Augmented Reality Sells, and Pepsi Harlem Shakes

Written on
February 18th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Presidents’ Day? I wish I still had off from school for this “holiday.” ClickZ examines display ads, showing on average 3 out ... more...

Game-Changing Gadgets: The Relationship Between Devices and Marketing

Written on
January 10th 2013
Author
Mike Daly

In recent years, the introduction of innovative mobile tech toys has forced many in the interactive ad industry to regroup, rethink and retool. To coincide with CES 2013, we asked some experts for their thoughts on how devices are driving the industry and vice-versa. What groundbreaking devices still have us playing ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Video: “The Future of Engagement” Looks Through Google Glass

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS - This time on video series The Future of Engagement, host Murray Newlands looks right at Google, with the very loud buzz around its new augmented reality glasses, Google Glass. As the news spread over a week’s time, the Google Glass demonstration video topped 10 million views, and around ... more...

metaio Displays Augmented Reality Marketing Abilities With Toyota’s Virtual Pop Concert

Written on
September 19th 2011
Author
Gavin Dunaway

ADOTAS – File under “must be Japanese”: The 2011 Toyota Corolla is being endorsed by virtual pop star Hatsune Miku in an augmented reality experience from metaio in which she performs a live private concert alongside her favorite car. Yes, I said “virtual pop star” — Miku is a virtual singer and ... more...

Augmented Reality App Gives Billboards Feelings

Written on
April 13th 2011
Author
Gavin Dunaway

ADOTAS – The digital signage space keeps getting more exciting through adding interactive and mobile elements (beyond just a QR code) to the static billboard. Earlier this year, Space 120 launched a campaign in which video on a Times Square billboard interacted with the crowd below. Now ADstruc, with the help of ... more...

If Suburban Reality Weren’t Augmented Enough…

Written on
March 30th 2011
Author
Gavin Dunaway

ADOTAS – Earlier this week we were quite smitten with Vassault Systemes for turning cereal boxes into video games and augmented reality campaigns. Today’s neato augmented reality campaign comes from Explore Engage in partnership with Commbank and IKON. Basically turning house hunting into a game, consumers can use the Commbank 3D ... more...