audiencescience
Quick Hits: Colella Named CRO at Maxifier, Groupon Sues Google
ADOTAS - Denise Colella is joining real-time campaign performance optimizer Maxifier as chief revenue officer. Colella was last seen serving as CRO with AudienceScience (which also lost CEO Jeff Hirsch to Underdog Media a few weeks ago) but also has done executive stints at Right Media and DoubleClick. Maxifier also added DoubleClick and MediaMath [...] more...
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
DoubleVerify Knows Who’s Been Compliant or Not
ADOTAS – Who are the most compliant display ad networks in your neighborhood? Well, for the second half of 2010, DoubleVerify gave a big thumbs up to AOL’s Advertising.com, AudienceScience, Casale Media, Dedicated Media, interclick, Microsoft Media Network, Specific Media, Traffic Marketplace and ValueClick Media. These good boys and girls had [...] more...
How Wunderbar: AudienceScience Acquires wunderloop
ADOTAS – Crack out the schnitzel and fill up the steins with hefewiezen — AudienceScience has signed an agreement to acquire one of its largest European competitors, Hamburg, Germany-based wunderloop. It’s big step into Europe for the targeting tech company, and a trophy purchase as Wunderloop was the first German company [...] more...
AudienceScience Boosts Data Confidence
ADOTAS – Concerned about its customers’ self-esteem, audience gatekeeper AudienceScience has introduced two programs to boost its clients’ and partners’ confidence in its data and audience segments Adhering to NAI, IAB and FTC guidelines, the Quality Data Guarantee program ensures that all third-party and internal data meet industry principles regarding [...] more...
AudienceScience Confirms: Targeting Is Swell!
ADOTAS – Well here’s something to get privacy advocates good and ruffled up: according to a new survey by AudienceScience in association with DM2Pro, targeting has become the “cornerstone” of many online display campaigns, used in not just direct response but also branding. Responses from 500 media executives, marketers and publishers [...] more...
Wave of Acquisitions: Groupon, AudienceScience and More
ADOTAS – Light up the barbie and call up the M&A consultants: nothing quite says summer’s here like the smell of the grill and the sound of industry consolidation. Daily dealmaker Groupon has purchased app-builder Mob.ly, which powers the Goodrec recommendation service, for an undisclosed amount. Chicago-based Groupon also gets a [...] more...
Display Marketers Jumping on Audience Targeting Train
ADOTAS – Behavioral targeting? That’s so last decade — display guys are totally buying into this hip new audience targeting thing, according to AudienceScience. A survey of 156 display media marketers by Forrester Consulting commissioned by AudienceScience found that 77% of respondents currently use or will implement audience targeting in 2010 Reaching [...] more...
New Faces at InsightExpress, Clash-Media and Audience Science
ADOTAS – Digital marketer InsightExpress has brought on Nielsen Online veteran Marc Ryan as senior vice president andchief research officer, where he will have responsibility for all research activity and company staff. Most recently, Ryan was vice president of corporate development, strategy and innovation at Nielsen Online, where he also served [...] more...
Hiring, promotion and moving roundup
ADOTAS — VideoEgg, Mars Advertising, Audience Science, Double Fusion, R/GA, AFAR and American Academy of Family Physicians had hirings, promotions and new locations announced. VideoEgg: Shelley Gosney joins as the Southeast sales manager and the flagship member of VideoEgg’s new Atlanta office. Gosney was previously the strategic sales director for Endemic Media. [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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