audience



Overcoming The Marketing Challenge of Onboarding Audiences Online

Written on
November 26th 2014
Author
Lucinda Goucher

As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children are ... more...

Effective Mobile Ad Measurement to Unlock Torrent of Multichannel Campaigns

Written on
September 8th 2014
Author
Press Release

(ADOTAS) LITTLE ROCK, Ark.–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, and 4INFO, a mobile advertising technology company, today released the findings of their joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.” According to the commissioned study conducted by Forrester Consulting on behalf of Acxiom and 4INFO, ... more...

Should You Get Paid to Guest Blog?

Written on
October 19th 2011
Author
Andrew Boer

ADOTAS – We love guest blogging. Catch us in the elevator here at Movable Media and we might casually tell you that we are, at our core, “an agency for guest bloggers.” It doesn’t sound that impressive, does it? Guest blogging has been around for a while, and it typically has been ... more...

Lijit Presents Unparalleled Analytics to Midtail Pubs

Written on
May 13th 2011
Author
Gavin Dunaway

ADOTAS - Lijit decided to strike when Google least expected it, introducing its upgraded free analytics tool for small and midsized publishers during the search giant’s I/O conference. Egads, the poor Googlers never saw the enhanced publisher dashboard coming, complete with unparalleled metrics such as popular search terms, social referral traffic, ... more...

Got Funds? Lotame Scores $11 Mil for Pub Solution

Written on
December 7th 2010
Author
Gavin Dunaway

ADTOAS – Meeting at the intersection of bustling media narratives on venture capital spending gone wild and online data privacy, data technology firm Lotame Solutions received $11 million dollars from a Series C round of funding led by Emergence Capital. Also the leader of Lotame’s previous $13 million round of investment, ... more...

Right Media Boosts Transparency With Audience Sharing

Written on
November 3rd 2010
Author
Gavin Dunaway

ADOTAS – With the dual goals of making audience-buying more efficient and increasing the relevance of ads for users, Yahoo Right Media unveiled its Audience Sharing feature at the Right Media Forum yesterday, with a particular focus on segment transparency to benefit both buyers and sellers. Ad exchange audience sellers, who ... more...

Fox Audience Network Being Traded to Rubicon?

Written on
September 28th 2010
Author
Gavin Dunaway

ADOTAS – And here I thought trading season was over! Kara Swisher at AllThingsD has sources whispering excitedly that MySpace is bartering most of its Fox Audience Network assets to The Rubicon Project in exchange for a minority equity slice. This is actually something AdExchanger resident psychic John Ebbert predicted ... more...

Adara Connects Advertisers With Loyalty Data

Written on
September 17th 2010
Author
Gavin Dunaway

ADOTAS – Especially in the age of the mobile consumer, loyalty programs are hot — and the data that comes out the other end is potentially priceless. So the new Loyalty Audience Platform released by Adara Media — formerly blog search engine Opinmind — is bound to raise a ... more...

Automating Audience Management With Aggregate Knowledge

Written on
July 20th 2010
Author
Gavin Dunaway

ADOTAS – Data, data — you want data? We got first-party data, we got third-party data, website, conversion data, click data — from all and every source, coming out of every creak, crevice, cranny… Now what are you going to do with it? Well, pure-play data management and ad optimization ... more...

Extracting Value From Inventory by Any Other Name

Written on
July 1st 2010
Author
Bill Todd

ADOTAS – There has been a lot of talk lately about demand-side platforms (DSPs), exchanges, networks and their ilk, which seems like good discourse for an industry finding its way among so many choices in the complex and highly fragmented display advertising landscape. But as we navigate these uncharted waters, ... more...