audience-targeting



Simulmedia Promotes Julie Nolan to Chief People Officer

Written on
August 12th 2014
Author
Press Release

(ADOTAS) NEW YORK (August 12, 2014) Simulmedia, an audience-targeted television advertising company, today announced it has promoted Julie Nolan from Vice President, Administration & Human Resources to the newly created position of Chief People Officer. She will continue to report to CEO Dave Morgan. ”The most important key to our success is ... more...

Report: Switch from Social to Ad Exchanges Drives 29x Jump in Conversions

Written on
June 10th 2014
Author
Mike Daly

ADOTAS – Neustar released a company Media Intelligence Report today that analyzed more than 152 billion global ad events during Q1 to compare the effectiveness of different online advertising channels. “This quarter, we found that overall conversions (purchases and consumer actions) occurred 29 times more than the previous quarter due to ... more...

UberMedia Secures $8M in Additional Funding

Written on
May 5th 2014
Author
Press Release

PASADENA, May 5, 2014 (ADOTAS) – UberMedia, the leader in leveraging social and location signals to drive mobile advertising results, today announced $8 million in additional funding from Gordon Crawford (pictured) and Blue Chip Ventures. Crawford is the former Portfolio Manager of Capital Research and Management, and Board Member of ... more...

Three Decision Points on Programmatic Media Buying

Written on
April 15th 2014
Author
Bill Guild

ADOTAS — Many brands and agencies are wrestling with decisions about programmatic media buying: whether to do it, what to do, and when to do it. I frequently speak with people seeking guidance on this topic. Like Socrates, I usually avoid advising them one way or another. Neither “you should do ... more...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
Press Release

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Paul Cushman Joins Dstillery as Strategic Advisor

Written on
April 9th 2014
Author
Press Release

NEW YORK, April 9, 2014 (ADOTAS) - Dstillery, the pioneer in audience targeting for brands, today announced that Paul Cushman (pictured), an expert in cross-screen digital marketing, has joined the company as a key advisor. The appointment is further evidence of Dstillery’s strategic focus on providing brands with the most effective ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens

Written on
March 6th 2014
Author
Press Release

SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big data company that targets audiences in real time without the use of cookies, today announced Spectrum for Video. Spectrum for Video delivers the most relevant video ad placements based on the influence, authority and emotional connection a piece of content creates with ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

4 Important Lessons B2B Marketers Learned in 2013

Written on
March 5th 2014
Author
Erik Matlick

ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data ... more...