audience-targeting



Three Decision Points on Programmatic Media Buying

Written on
April 15th 2014
Author
Bill Guild

ADOTAS — Many brands and agencies are wrestling with decisions about programmatic media buying: whether to do it, what to do, and when to do it. I frequently speak with people seeking guidance on this topic. Like Socrates, I usually avoid advising them one way or another. Neither “you should do ... more...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Paul Cushman Joins Dstillery as Strategic Advisor

Written on
April 9th 2014
Author
AdotasWire

NEW YORK, April 9, 2014 (ADOTAS) - Dstillery, the pioneer in audience targeting for brands, today announced that Paul Cushman (pictured), an expert in cross-screen digital marketing, has joined the company as a key advisor. The appointment is further evidence of Dstillery’s strategic focus on providing brands with the most effective ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens

Written on
March 6th 2014
Author
AdotasWire

SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big data company that targets audiences in real time without the use of cookies, today announced Spectrum for Video. Spectrum for Video delivers the most relevant video ad placements based on the influence, authority and emotional connection a piece of content creates with ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

4 Important Lessons B2B Marketers Learned in 2013

Written on
March 5th 2014
Author
Erik Matlick

ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data ... more...

JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

Written on
December 17th 2013
Author
AdotasWire

SAN FRANCISCO, December 17, 2013 (ADOTAS) — JiWire, the leading location-powered mobile advertising and data platform, today announced a partnership with Datalogix, the big data company connecting digital advertising to offline sales. The partnership enables JiWire to offer advertisers mobile audience solutions through anonymized data on how consumers go about ... more...

Consumer Ad Survey Highlights Differences Between Click-Through and View-Through

Written on
October 31st 2013
Author
AdotasWire

BOSTON, October 31, 2013 (ADOTAS) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the results of its 2013 Survey of Consumer Opinions On Audience Targeting and Online Advertising. The survey data provides further insights into the how and the why of ... more...

Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging

Written on
May 7th 2013
Author
Sebastian Tonkin

ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed.  There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats can ... more...