audience-segmenting



Survey: B2B Marketers Not Entirely Satisfied with Results, Not Changing Much

Written on
March 19th 2012
Author
Brian LaRue

ADOTAS – Today, the Crain-published marketing trade journal BtoB Magazine and business audience marketing company Bizo announced the results of a survey they’d conducted together of 326 business-to-business marketers. In general, the survey showed B2B marketers are having difficulty meeting the goals they’ve set (63 percent said their current marketing ... more...

Lijit Presents Unparalleled Analytics to Midtail Pubs

Written on
May 13th 2011
Author
Gavin Dunaway

ADOTAS - Lijit decided to strike when Google least expected it, introducing its upgraded free analytics tool for small and midsized publishers during the search giant’s I/O conference. Egads, the poor Googlers never saw the enhanced publisher dashboard coming, complete with unparalleled metrics such as popular search terms, social referral traffic, ... more...