audience-measurement



Quantcast Adds Advertising Industry Leader Mike Kelly to Board

Written on
April 4th 2014
Author
AdotasWire

SAN FRANCISCO, April 3, 2014 (ADOTAS) — Quantcast, a technology company specialized in real-time advertising and audience measurement, announced today that Mike Kelly, an accomplished executive, industry leader and expert on digital and cross-platform media and advertising, has joined the company’s board of directors. Kelly (pictured) previously served as CEO ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Convertro Releases Industry-First Attribution Solution to Encompass Paid, Owned and Earned Media

Written on
October 10th 2012
Author
AdotasWire

SANTA MONICA, CALIF. (October 10, 2012) — Convertro, which measures ad campaign effectiveness using cross-attribution of offline and online channels, today announced that it has launched the advertising industry’s first attribution solution that encompasses paid, owned and earned media and assesses the role each plays in driving sales. While fragmented ... more...

EXCLUSIVE: Lotame & LiveRamp Partner to Combine Online & Offline Campaign Data for Advertisers

Written on
October 9th 2012
Author
Richard L. Tso

Adotas just got wind of this exclusive news about a partnership forming between Lotame and LiveRamp to help advertisers consolidate piles of offline customer data to more effectively target audiences online through demographic segmentation. The combined offering weaves together LiveRamp’s offline-online data matching solution within Lotame’s Crowd Control product. What does ... more...

Forrester: Audience Measurement Tools Limited and Disjointed

Written on
July 7th 2011
Author
Gavin Dunaway

ADOTAS – A shortage of measurable results isn’t the only thing holding back brand dollars from the display space — new research by Forrester suggests that although investment and adoption in display advertising is increasing, the scarcity of media and audience insights is a major roadblock. Based on interviews with 150 North American marketing professionals, ... more...

Quantcast looking to raise funds

Written on
July 9th 2009
Author
Edward Barrera

ADOTAS — The audience measurement service, which recently launched a targeted ad platform that helps advertisers define and buy audiences online, wants to raise $50 million in funds. According to peHub, the San Francisco-based provider of online audience analytics is looking to raise around $50 million at a $300 million pre-money ... more...

measurement, data and standards at IAB conference

Written on
February 23rd 2009
Author
Edward Barrera

ADOTAS — Audience measurement, vlountary business process standards and the data question were some of topics at the Interactive Advertising Bureau’s annual conference in Florida. Standard documents: The IAB and the American Association of Advertising Agencies want their members to adopt voluntary business process standards to reduce the cost and complexity ... more...