audience-measurement
Forrester: Audience Measurement Tools Limited and Disjointed
ADOTAS – A shortage of measurable results isn’t the only thing holding back brand dollars from the display space — new research by Forrester suggests that although investment and adoption in display advertising is increasing, the scarcity of media and audience insights is a major roadblock. Based on interviews with 150 North American marketing professionals, [...] more...
Quantcast looking to raise funds
ADOTAS — The audience measurement service, which recently launched a targeted ad platform that helps advertisers define and buy audiences online, wants to raise $50 million in funds. According to peHub, the San Francisco-based provider of online audience analytics is looking to raise around $50 million at a $300 million pre-money [...] more...
measurement, data and standards at IAB conference
ADOTAS — Audience measurement, vlountary business process standards and the data question were some of topics at the Interactive Advertising Bureau’s annual conference in Florida. Standard documents: The IAB and the American Association of Advertising Agencies want their members to adopt voluntary business process standards to reduce the cost and complexity [...] more...
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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