audience-data
New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee
Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach [...] more...
eXelate Infuses Audience Data Into Cognitive Match’s Dynamic Creative Targeting
ADOTAS - As we wrote earlier this week, hunting down cookied users on the exchanges for retargeting purposes can prove to be absolutely useless if the ad itself is completely irrelevant to the surrounding content. However, relavent ad creative is another pertinent part of the retargeting equation — I personally hate [...] more...
Marrying Online and Offline Data
ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are [...] more...
Answers Served: Benedek Details Datonics Spinoff From AlmondNet
ADOTAS – In an intriguing move for the data management sector, AlmondNet recently spun off its Data Division into standalone third-party data provider Datonics, with Data Division president Michael Benedek taking the helm as CEO. We caught up with Benedek to get the scoop behind the spinoff and hear what’s [...] more...
Answers Served: ToneFuse Talks Using Music Interests for Targeting
ADOTAS – According to ToneFuse, Coldplay fans are 44% more likely than average to be in the market for travel services (probably to destinations as dull as Chris Martin’s vocal melodies — ZING!). John Lennon fans are 101% more likely than average to be pet owners — there must be [...] more...
PubMatic Offers Pubs Easy Access to Third-Party Data
ADOTAS – Among many interesting findings — including that advertisers are highly interested in RTB-powered publisher private exchanges — PubMatic’s recent survey with DigiDay discovered that 47% of publishers had to turn down an advertiser RFP because they couldn’t provide the required targeting. Hey, no need to be sad! PubMatic will [...] more...
YuMe Streamlines Video Management With Pub Platform Upgrade
ADOTAS – Considering the tremendous growth in the space, YuMe thinks it about time brand TV ad dollars took a leap across the “Meeker gap” into the world of online video. However, “the supply of video content is extremely fragmented,” says YuMe President and cofounder Jayant Kadambi. “Our video management provides [...] more...
eXelate Hooks Up Pubs With DataLinx DMP
ADOTAS – Everybody wants a slice of data pie these days, so publishers have to make sure their sweet audience info is protected from potential snatchers. eXelate introduced DataLinX, a new data management platform for publishers that features the company’s DataShield technology. DataShield allows publishers to identify and monitor third-party [...] more...
PubMatic Shines Spotlight on Third-Party Data Snatchers
ADOTAS – My roommate had “The Deadliest Catch” on the other night, and as I watched burly fisherman pull in giant cages filled with humongous fish, I not only had an uncontrollable desire for sushi but also saw an apt metaphor. All that lovely audience data is just swimming around [...] more...
Got Funds? eXelate Grabs $15 Million
ADOTAS – Venture capitalists have got a fever for audience data, and the only cure is to fund the data sellers. eXelate, which provides an open marketplace for audience targeting data as well as data management tools for publishers, brought home $15 million in a Series B round of funding [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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