audience-data



Lotame Goes Mobile with New Audience Platform

Written on
January 15th 2014
Author
AdotasWire

NEW YORK, January 15, 2014 (ADOTAS) – Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, today announced its “Lotame Mobile DMP” suite, a new set of industry-leading solutions to help businesses manage audience data from ... more...

Audience Data Management is Key to Performance-Based Advertising

Written on
November 21st 2013
Author
Emil Panzarino

ADOTAS — Audience data is typically a performance marketing company’s best yet least utilized possession. Understanding customers and their online behavioral actions can change the way an advertiser develops, executes and manages its online customer acquisition strategy. Driving more relevant and meaningful customer and advertiser interactions is the key to ... more...

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Written on
December 14th 2012
Author
Mike Daly

Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach ... more...

eXelate Infuses Audience Data Into Cognitive Match’s Dynamic Creative Targeting

Written on
October 21st 2011
Author
Gavin Dunaway

ADOTAS - As we wrote earlier this week, hunting down cookied users on the exchanges for retargeting purposes can prove to be absolutely useless if the ad itself is completely irrelevant to the surrounding content. However, relavent ad creative is another pertinent part of the retargeting equation — I personally hate ... more...

Marrying Online and Offline Data

Written on
August 17th 2011
Author
Jim Soss

ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are ... more...

Answers Served: Benedek Details Datonics Spinoff From AlmondNet

Written on
July 28th 2011
Author
Gavin Dunaway

ADOTAS – In an intriguing move for the data management sector, AlmondNet recently spun off its Data Division into standalone third-party data provider Datonics, with Data Division president Michael Benedek taking the helm as CEO. We caught up with Benedek to get the scoop behind the spinoff and hear what’s ... more...

Answers Served: ToneFuse Talks Using Music Interests for Targeting

Written on
May 6th 2011
Author
Gavin Dunaway

ADOTAS – According to ToneFuse, Coldplay fans are 44% more likely than average to be in the market for travel services (probably to destinations as dull as Chris Martin’s vocal melodies — ZING!). John Lennon fans are 101% more likely than average to be pet owners — there must be ... more...

PubMatic Offers Pubs Easy Access to Third-Party Data

Written on
April 7th 2011
Author
Gavin Dunaway

ADOTAS – Among many interesting findings — including that advertisers are highly interested in RTB-powered publisher private exchanges — PubMatic’s recent survey with DigiDay discovered that 47% of publishers had to turn down an advertiser RFP because they couldn’t provide the required targeting. Hey, no need to be sad! PubMatic will ... more...

YuMe Streamlines Video Management With Pub Platform Upgrade

Written on
March 29th 2011
Author
Gavin Dunaway

ADOTAS – Considering the tremendous growth in the space, YuMe thinks it about time brand TV ad dollars took a leap across the “Meeker gap” into the world of online video. However, “the supply of video content is extremely fragmented,” says YuMe President and cofounder Jayant Kadambi. “Our video management provides ... more...

eXelate Hooks Up Pubs With DataLinx DMP

Written on
March 22nd 2011
Author
Gavin Dunaway

ADOTAS – Everybody wants a slice of data pie these days, so publishers have to make sure their sweet audience info is protected from potential snatchers. eXelate introduced DataLinX, a new data management platform for publishers that features the company’s DataShield technology. DataShield allows publishers to identify and monitor third-party ... more...