audience-buying



Off-Duty: Adotas Goes to Its Own Event

Written on
March 16th 2012
Author
Brian LaRue

ADOTAS - Last night, Adotas hosted its first industry event of the year, “Adotas Off-Duty: Spring Fling,” at Pranna, a chic Indian restaurant and bar in Manhattan. By all accounts, we showed all our guests a good time, at the risk of sounding overly self-congratulatory. The open bar that kicked ... more...

WPP Audience-Buying Platform Xaxis Jumps on Video Train

Written on
October 11th 2011
Author
Gavin Dunaway

ADOTAS - Xaxis, the recently launched audience buying platform for all of WPP’s many agencies, has introduced a video-buying solution tied into its DMP that will allow advertisers to supplement TV budgets through audience-based online video campaigns, as well as align these campaigns with audience targeting efforts in display, social and mobile. Xaxis ... more...

ad pepper Infuses Semantic Targeting Into New RTB Platform

Written on
September 9th 2011
Author
Gavin Dunaway

ADOTAS – While audience targeting and buying is getting more attention than a non-threatening teenage boy who sings in a very high register, I’m always looking further down the road. For a while I’ve been pondering when contextual targeting will make a big comeback, and discussing concept-based targeting with NetSeer ... more...

How Much For That Cookie in the Window?

Written on
August 4th 2011
Author
Randy Wootton

ADOTAS – The  greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, ... more...

Sparks Fly Over Agency Trading Desks at OMMA AdNets

Written on
July 22nd 2011
Author
Gavin Dunaway

ADOTAS – Lovers of drama and the ad tech space are in for a treat, as a panel from the OMMA AdNets conference transcended from being a snorefest in which the same talking heads make the same statements they make at every conference into a tension-filled debate over the role ... more...

New York Times Co., Hearst, Tribune and Gannett Team Up for Private Exchange

Written on
February 28th 2011
Author
Gavin Dunaway

ADOTAS – So long, ad networks and intermediaries — The New York Times Company, Hearst, Tribune and Gannett have jumped aboard the private exchange express. The four media online and offline giants have teamed up to form quadrantONE and unleash the Q online private audience platform and ad exchange. This new ... more...

DSPs’ Next Feat

Written on
November 16th 2010
Author
Karl Siebrecht

ADOTAS – Demand-side platforms (DSPs) have evolved tremendously since their earliest incarnations in the 1990s. Particularly in the past 18 months, the range of DSP capabilities has exploded. But these are still the early days in the evolution of this space. And, as someone who has been in the ... more...

Facebook Privacy Breach? More Like a Snafu

Written on
October 18th 2010
Author
Gavin Dunaway

ADOTAS – Et tu FarmVille? The Wall Street Journal says you’ve been giving my personal information to ad networks! My god, it’s a conspiracy! I knew I couldn’t trust that Zuckerberg! I knew you were a rotten egg Pincus! Well, maybe it’s not such a nefarious plot — maybe it’s just ... more...